EnviroTO
Senior Member
You don't make much selling naming rights if the existing location designation stays. People will continue to call the station Dundas Station if Dundas remains in the station name at all and will cut out the branding when talking to people. Philadelphia's station rename made money only because the old name was completely removed and wouldn't have made money otherwise. For anything less than dropping the name the cost of wrapping the station on a more permanent basic probably makes more sense.