AlbertC
Superstar
The Star with an article on Wong's Ice Cream along Gerrard/East Chinatown, which closed towards the end of December 2021:
BlogTO also with a piece:
Wong’s Ice Cream changed Toronto’s frozen dessert scene for the better. Now, it’s bidding the city farewell
As his lease comes to an end, Ed Wong has decided it’s time to close up shop. “If I was in my 30s, I’d keep going. But I miss the hospitality.”
www.thestar.com
During the pandemic, Wong kept fusing East Asian and Southeast Asian flavours into ice cream, and his fervent base of supporters kept him busy. But as his lease comes to an end, Wong has decided it’s time to close up shop permanently.
“If I was in my 30s, I’d keep going. But I miss the hospitality, it’s not the same,” said Wong.
Wong’s influence is palpable. It wasn’t long ago when flavours like ‘ube’ or ‘Vietnamese iced coffee’ were not common. Maybe in Richmond Hill or Markham as a weekly special, but certainly not within city limits. Wong changed all that.
After collaborating on an ice cream stand at the Hamilton Farmers’ Market, he decided to open a shop.
“I come from a family of restaurant owners. My dad owned and worked in restaurants for many years in Scarborough. I never wanted to follow that. I was a designer in my previous life,” said Wong.
“East Chinatown is a bit of a relic, but when I opened in 2017, things were happening,” said Wong. The same year, a boutique chocolate shop opened down the street, a Texas barbecue restaurant, a wine bar, a cheese shop.
That movement has continued as more new wave food places have continued to open on Gerrard Street. The rest of the city also started to follow Wong’s philosophy with ice cream.
“Since the beginning I have just made flavours that I personally like. Flavours that you don’t ever see at most ice cream shops,” said Wong. For one of his first and most popular flavours, Wong used the iconic White Rabbit candy, mixed with vanilla. It was so popular, ice cream shops in Los Angeles adopted the idea. “I’m happy if that is my legacy.”
We are spoiled now as dozens of ice cream shops across the city follow in Wong’s foot steps. Ice cream flavoured like Hong Kong milk tea or mango sticky rice is becoming more common.
“I’ve listened to many stories over the past few weeks about how people have felt seen by these flavours, that it has made them appreciate their own culture in a way,” said Wong.
BlogTO also with a piece:
People in Toronto still lined up for blocks in the winter cold to get ice cream
Toronto loves to squeeze every last second out of patio season, braving chilly conditions in early spring and late fall, but lining up (a local tradi…
www.blogto.com
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