I can't see this "One Toronto" approach working either, especially if it's something that aims to win with a warm Liberal Party dose of multicultural diversity, looks ad agency produced and focus-grouped, and gets praised for its message by the CBC, NOW, the Star, and the Twittersphere. Too much potential for those sympathetic to Ford's message to see "One Toronto" as the downtown elite asking the taxpayers to step back into line, quit acting uppity and adopt our proper tasteful values of tolerance and diversity.
Anyone good with video? Here's an idea for a grassroots negative campaign for Youtube:
Find a few examples of Ford saying "Anything else?"
Find a few examples of Ford running from the media, including the time he walks into the camera.
Then, using a combination of text and pictures, begin the retelling of all the Ford scandals, from the simple and stupid like the time he gave the finger to the mother in the next car, to the serious and dangerous, like the drunk driving or the associations with criminals.
You can also throw in there a few direct questions that Ford has never answered like, "MAYOR FORD, WHAT IS YOUR RELATIONSHIP WITH THESE THREE INDIVIDUALS, ONE LATER MURDERED, THE OTHER TWO ARRESTED?" or "MAYOR FORD, HAD YOU BEEN DRINKING BEFORE YOU DROVE YOURSELF TO THE TASTE OF THE DANFORTH?" or "MAYOR FORD, IS IT NOT GRAVY WHEN YOUR OFFICE STAFFERS SPEND CITY RESOURCES TO ASSIST YOUR FOOTBALL TEAM?" or "MAYOR FORD, WHAT DOES LONG-TIME FAMILY FRIEND DAVE PRICE DO IN YOUR OFFICE AND IS THIS WORTH $130,000 A YEAR SALARY?".
Between each Ford scandal or episode cut to him once again asking "Anything else?", so that it seems like he's asking for just what more he could have possibly done. The idea is to illustrate just how never-ending Ford screw-ups and scandals have been, will continue to be, and how significant and serious some of them have been.
Throw in the shots of him hiding and running from the media, making them more frequent as the video progresses.