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- Thread starter MetroMan
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Yaitsme
Active Member
Ratings and ad money are more important. People watching with the sound off are still on cp24. I bet they asked him to via ledrew.
I predict he will say Hudak over 100 times and will mention how great it will be for Ford to be right by his side as mayor.
Now I shall go and clean the vomit from the couch.
ndawgg
Active Member
Also, will the other mayoral campaign managers get free airtime to campaign, I mean, give commentary?
Jado
Active Member
No kidding - Dofo sure is working susiciously hard to get his face and name in the public eye.
Transparent evil lying jackass (did I miss anything?)
JWBF
Senior Member
It's all about the news cycles, and in this case, DoFo is now trying to promote himself as a Provincial politics expert. It is an interesting trend, it would seem that DoFo wants to be the preeminent barker/huckster of Ontario.
John_Dee
Active Member
Exactly. Set aside the relentless lying and criminality. The man's a sitting politician. Isn't it just a tad inappropriate to give him this kind of a platform?
dforthandbview
Senior Member
I'm pretty sure I've seen sitting politicians on TV during election nights rambling on. Usually they'll have two, one from each side of the spectrum. If it's just Doug Ford then yes, shame on CP24. But maybe they'll have Shelley Carroll or someone else on, as well. Who knows.
AlvinofDiaspar
Moderator
Commentator? He'd be better off chatting with Dr. Ho about muscle spasms instead.
AoD
AoD
euler
Active Member
People watching with the sound off don't get counted in ratings in Canada.
Yaitsme
Active Member
euler
Active Member
How do you think ratings work?
Broadcast television is receive-only. Even your digital cable box doesn't send information back about your viewing habits, even though it technically has an upstream channel (for the digital guide and on-demand and PPV features), that would be violating your privacy.In the US, you get offered to be part of a "Nielsen family". Nielsen is the company that records ratings in the United States. They give you a special cable box/DVR/etc that sends your viewing habit information back to Nielsen over the telephone line (or now I imagine, over the Internet). I have *no* idea how Nielsen tracks radio ratings, but I imagine it's something similar - special receiver. The idea is that because it's opt-in, but you have to be selected randomly to have the opportunity to opt-in, they form a representative sample of the entire population. Ratings are just an estimate.
In Canada, a company called BBM (no relation to Blackberry) does our ratings. The principle is the same - it's just a representative sample - but the technology is different. Here BBM gives you something called a "Portable People Meter". It's a pager-sized device that has a microphone and a little processor, and shows - TV, radio etc - that want to be tracked insert inaudible codes into their audio streams. The PPM picks up these audio codes and tracks what you heard that way. At the end of the day, you sync your PPM with a device at home that charges it and uploads the data to BBM.
So anyone wearing a PPM will not count a CP24 broadcast that is muted.
And now you know.
Yaitsme
Active Member
How do you think ratings work?
In the US, you get offered to be part of a "Nielsen family". Nielsen is the company that records ratings in the United States. They give you a special cable box/DVR/etc that sends your viewing habit information back to Nielsen over the telephone line (or now I imagine, over the Internet). I have *no* idea how Nielsen tracks radio ratings, but I imagine it's something similar - special receiver. The idea is that because it's opt-in, but you have to be selected randomly to have the opportunity to opt-in, they form a representative sample of the entire population. Ratings are just an estimate.
In Canada, a company called BBM (no relation to Blackberry) does our ratings. The principle is the same - it's just a representative sample - but the technology is different. Here BBM gives you something called a "Portable People Meter". It's a pager-sized device that has a microphone and a little processor, and shows - TV, radio etc - that want to be tracked insert inaudible codes into their audio streams. The PPM picks up these audio codes and tracks what you heard that way. At the end of the day, you sync your PPM with a device at home that charges it and uploads the data to BBM.
So anyone wearing a PPM will not count a CP24 broadcast that is muted.
And now you know.
Oh hell I was just tossing out words lol
Thanks
euler
Active Member
In the old days, it was all paper diaries... Ratings for radio have been around since the 20s.
That's where "sweeps" comes from in television. They "sweep" people with paper diaries in a systematic way. Still do.
That's where "sweeps" comes from in television. They "sweep" people with paper diaries in a systematic way. Still do.
pud99
Senior Member
Rob Ford is in deep trouble
Kevin Steel, Rare Contributor
Posted on June 10, 2014 1:11 pm
- See more at: http://rare.us/story/rob-ford-is-in-deep-trouble/#sthash.SRN8mZnj.dpuf
Kevin Steel, Rare Contributor
Posted on June 10, 2014 1:11 pm
- See more at: http://rare.us/story/rob-ford-is-in-deep-trouble/#sthash.SRN8mZnj.dpuf
pud99
Senior Member
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