I don’t think the Ford brothers are looking for more votes. Rather, I suspect that their goal is to solidify their base, which already assumes that the press are full of liars. As for those voters who don’t vote for them, they have essentially said that they don’t care about these people.
In the 1970s, Pat Buchanan wrote an infamous memo to Richard Nixon in which he recommended that the Republican Party actively seek to split the Old Roosevelt Coalition. The strategy, Buchanan wrote, “(would) cut the Democratic Party and country in half; my view is that we would have far the larger half.” The Ford’s, I believe, are using a comparable strategy. Instead of seeking to unify Toronto, they are actively going to war with one half of the city, on the belief that their slice of the electoral pie will be bigger on voting day.