Midtown Urbanist
Superstar
I don't really want to get into a long discussion in a climate change thread about the various reasons for this being the case, but I think you hit the nail on the head on why Peterson resonates with young males generally. There are a lot of new cultural norms and changes being introduced today in society and there is a large demographic of young males who are growing up with the messaging that not only are they an ineffective tool for the modern world, but they are also at fault for many of it's problems, which is frankly a lot to put on a young adult's shoulders. Consequently, there are people (disproportionately young and male) increasingly being left behind (as displayed by decrease enrollment in post-secondary, increased substance abuse, and suicide rates) and actively dismissed by the messaging of society's reformers (not the desired target demographic). Peterson offers a message of self-empowerment and self-purpose that any young adult, boy or girl, probably should be receiving sometime in their late teens.I know many young males who are not incels or neckbeards listen to jordan Peterson a lot. I think it's because Peterson offers a different perspective on established norms and that is a novelty to many. Additionally he looks that what does it mean to be a man in the modern world and frankly hardly any intellectual effort is put in this field currently.
He also of course dips his toes into politics alot, which is a rather different discussion.