It’s because they used simple supply and demand to find their prices. Before this owner the seats were priced like Roger’s place which seats 18500 and has way less supply. With tickets starting at $22, large families could have a weekend day out spending less than $150. That’s what filled out the stadium. In the end they made more money than they would have when pricing the tickets 3x more expensive with 80% less people showing up. If they keep the tickets affordable they’ll have people come watch them play every week. The thing that stops butts in seats is budget. If the fans never had to worry about budget and only had to worry about making time to watch their team, both the owner and fans win. This is an example of capitalism done right. The franchise succeeds and the fans are entertained.