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Senior Member
^ Shockingly, I think the outside is actually its better half! I can't believe I'm even writing that.
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The thing that really scares me though is the notion of TIFF here and what this heap of crap coveys about Toronto to the rest of the world. Oh well we can always pray for arson.
Does anybody know what is happening with the finishes to this building, the Toronto Life signage for example and some of the other doodads? Have they been dropped from the plan? What's with the delay??
and of course was the millionth person to arrive on the foodcourt level coming down the escalator from AMC and then being completely lost as to where the down escalator was from there.
When I have friends visit from out of town, (especially Montrealers) I try to keep them out of this building, it's just too embarrassing to explain. My Montreal friends seem to love to point out the fact that Toronto has no style or class, and this place just feeds their fire. Pride weekend, I plan to keep them in the village, where they belong. (far away from this disaster)
I haven't been to the theatre, but I have been in a number of times to go to Future Shop. The complex always seems busy. The design is terrible though...it could be so much better.
Unfortunately with its location I can't see it failing anytime soon.
I can't imagine Toronto Life wanting to put their name on this and have any association with it what-so-ever. I'm sure they are trying to get out of the deal or at least having second thoughts about it. (Obviously, the sign hasn't gone up) With all the bad word of mouth this shed gets, can you blame them? You have to look high and low to find anyone who actually likes this place.
How is it they didn't know what they were getting into? Finishing details aside the project is what it was advertised from the beginning. Further Toronto Life bought the naming rights after the project was nearing completion. Something doesn't add up here. Could it be as simple as misjudging how urbane Torontonians would judge this project?
If you look at the renderings, video renderings, etc. you would have thought of this project very differently.
PenEquity no doubt showed their best renderings and sold Toronto Life on the coup they would get by the good possibility that "Toronto Life Square" would catch on to describe the entire area, like The NY Times did for Times Square.
Like Times Square though, I predicted that people would drop "Toronto" from the title because from people's perception of the name, being in Toronto would cause the city's name to become redundant.
A quick search on Flickr for the tag "Life Square" brings up many photos of the square itself (example).
Let's look at a search on Flickr for the tag Life Square, and a tag for Toronto life Square.
Toronto Life Square has 110 uploads vs Life Square with 13. So, I'm not so sure about your theory.