Cineplex. Oh no!
Cineplex has made waiting for a movie a draining, lousy experience. Their horrible pre-show ad-a-thon is pretty effective deterrent to wanting to see a show in one of their theatres.
I wrote them a letter once about it, saying they should be paying me to be bombarded by all of those ads. They basically wrote back and told me I was being ungrateful and naive - and unless they did this to me, the ticket prices would, with sorrow and weeping and crocodile tears, have to rise.
The thing I enjoyed about AMC and that kept me going back was a the nice quiet leadup to the movie. It allowed you to get ready to see it. Just some background music, a pair of curtains, and some comfy seats. So, by the time the movie started, your brain wasn't crapped out by social engineering flashbombs.
So long, AMC. Thanks for the comfort, while it lasted.