I'm pretty sure the plan is to have monitors on one side of each entranceway and a map using LEDs to show position on the other. I am also pretty sure these monitors are to be used for TTC system information and not CP24. If monitors are installed for CP24 and advertising it would make no sense to place them in the entranceway were there is a less captive audience compared to where passengers are seated.
With respect, I don't think that's quite right, Enviro. While the TRs may still have the station locator LED cards above the entranceway, any picture, representation, olr mock-up of the new cars that i've seen (and I'm dying to see the actual, as-built ones) show the LCD, or TV-type, montor screens, incorporated into the light diffuser boxes, but further down the car (as you suggest they should). I believe they will be above the windows on each side, not above the doors, as that would be distracting for the flow of passenger ingress and egress.
Captive audience is the key here. Unlike the CP24s on the platforms, where they are only seen for a few minutes while waiting for the train, these onboard screens would be seen for an average of 20 minutes by each passenger. This gives the TTC, and paying advertisers, the chance to have good "reach" as I believe the terms is.
BTW, if any of you chaps venture outside our little realm of Toronto-centric forums, to other TAs around the world, you will see these LCD screens popping up on-board the cars everywhere, and much, I might add, to the delight of their passengers. Go see the blogs for yourselves! NYC, Sao Paolo, Seoul, Shanghai, Bejing, Berlin, just to name a few subways....
So, I say, TTC. get WITH it! It's inevitable.
(the international-looking, and rather progressive) sb