From the Bills' perspective, the series has been a huge success. They're making nearly $9.75 million per game in Toronto, more than twice the amount the small-market franchise generates from playing home games in economically challenged Buffalo.
Their foothold in Toronto has also paid off in an increase of Ontario fans buying season tickets.
Without providing an exact number, Bills chief operating officer Russ Brandon said Ontario residents now account for about 15 percent of the team's season ticket-holders, which marks a 44 percent increase in two years.
"It's continuing to regionalize the brand and strengthening our franchise in Western New York," Brandon said.
NFL vice president of international business ventures Chris Parsons considers the Toronto series to be a success, though not perfect. The series meets the league's long-term objective to internationalize its game and has also allowed the NFL to gain a new partner in a communications giant such as Rogers.
"Clearly, with any of these things here, you have your teething troubles," Parsons said. "From what I think we've set out to do in terms of this game, we've learned a lot. I think if you stack up everything that we thought might have happened, some things are better, some things we have to work on."