TossYourJacket
Senior Member
I imagine that in time, they'll transition to using the icon alone more often once it has more brand recognition as the CIBC logo. But for now, this is a big enough change that yeah, they need to keep the name next to the icon in basically all applications to develop brand recognition.Yup, this one. Not really relevant for this thread but I think it’s not a great logo because it can’t exist without the text. Maybe that will change with time but it’s too generic of a shape and I don’t think most people associate diamond with CIBC. Feels like they just hired the Commerzbank designer and made it red. Also happen to both have the word “commerce” in their name.
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