Midtown Urbanist
Superstar
I've addressed that in the other post:They do that at rush hour already. And the demand is so low that they only way that they can justify the route is to make it a Premium Express.
If I lived right at Mt. Pleasant, I would consider that express route service too. The issue is that anyone who has to walk >5 minutes to the bus stop is playing the odds considering the express route only makes three trips a morning. Not to mention that it does not run on the weekends, the time of the week such a service would be most useful considering the weekly subway closures on weekends. Plus, during the winter time any significant amount of waiting for an incredibly infrequent service is frustrating.
Long story short, we have a direct corridor to downtown via Mt. Pleasant and Jarvis, and the current service(s) on that corridor has been designed to be as prohibitive as possible for anyone to use. Goes to the wrong place, is split into two routes, very infrequent, and the express service is one of the few TTC routes in the whole city that has an additional premium price.
Currently, the 74 Mt Pleasant and 103 Mt Pleasant North have 1,200 and 1,600 daily riders respectively, and the 141 Mt Pleasant Express has a mere 160 daily riders. I think there is significant latent demand on the corridor (and more people switching from car to transit with the opening of the Eglinton Crosstown) and the present low ridership of these three bus lines are because these bus routes were never really an option for getting anywhere in the first place.
I really think it is difficult to judge a route as unviable on the fact that nobody uses a premium cost service that runs 3 times a morning.
Provide a truly viable option, and then observe if it attracts significant ridership.