Skeezix
Senior Member
Glad to see the end of that massive display "window" from the old Eaton's, which Sears used almost exclusively to promote Global TV programming.
Glad to see the end of that massive display "window" from the old Eaton's, which Sears used almost exclusively to promote Global TV programming.
The real icing on the cake here is the way the main Nordstrom cladding ends ambiguously half-way up the height of the atrium. For a view terminus, that makes no sense to me.
...as long as CF does not take over Yorkdale.Can we all just petition to have Oxford take over the Eaton Centre? That banner is killing me.
Bit confused over these latest comments. Nordstrom only holds the lower part of the building, therefore ending the cladding makes sense. Why "brand" the space above where the store does not hold the lease?
Bit confused over these latest comments. Nordstrom only holds the lower part of the building, therefore ending the cladding makes sense. Why "brand" the space above where the store does not hold the lease?
Cadillac Fairview owns the space. The walls do not suddenly become Sears' property halfway up the wall because their offices are behind those walls.
I'm not sure what the benefit is of leaving some of the old cladding above the Nordstrom store, unless Cadillac Fairview wants to be passive and let the Eaton Centre become a victim of "branding", and replacing architecture with branding alone.
they've already done that to the exterior
And the interior too. They've stripped just about everything out of the mall that interfered with the branding of each retail unit. Nothing to block views or distract.
Eatons had a display of flags up there. You can see it in the mural in Queen Station. I don';t remember Eatons every having anything else there, at least not before the first bankruptcy.Was that ever a real window into Eatons back when the mall first opened or has it always been ad space?