[concrete_and_light]

Side note: While i do think this design has it's rough spots (the odd blank side towards john) and slightly odd proportions, I applaud that this design does a lot that people on this forum always beg for, so I can't help but laugh at the irony of the comments above.

Yeah, personally I don't mind/kinda like the solid wall portion — I much prefer developers anticipate sections that will need to be opaque and make them into proper solid materiality instead of pretending that everything can be glass and then putting up haphazard messy spandrel to cover things instead.

 

[Rascacielo]

How did they come up with these names? What's next - Boris Condos? Name aside, it's a step above the usual Entertainment District glass boxes - looks almost like Phase 2 of PJ Condos (with lighter colours).

 

[officedweller]

They just need to angle cut the windows, here:

 

[AlbertC]

How did they come up with these names? What's next - Boris Condos? Name aside, it's a step above the usual Entertainment District glass boxes - looks almost like Phase 2 of PJ Condos (with lighter colours).

They took a page out of the Danny Danforth condo naming absurdities playbook.

 

[interchange42]

263 Adelaide new development Natasha is coming soon....View attachment 314617

@Dreamcondo: you need to add your source for that photo (our member @emphur) or your post will be taken down. Always post the source for images if you did not take them yourself.

Edit: …and gone. Enjoy your holiday @Dreamcondo.

42

 

[ProjectEnd]

Move over Fort York!

 

[AlbertC]

Hey, who needs geographical accuracy when you have flashy in-your-face marketing. It could be Palm Beach in the background and they wouldn't even flinch.

 

[ushahid]

Lanterra Developments on Instagram: "#NatashaResidences - Take urban sophistication to the next level. Click on the bio link to register for first access pricing. 💻 natasharesidences.com 📱 416-203-2349 📧 info@natasharesidences.com"

108 likes, 2 comments - lanterradev on May 26, 2021: "#NatashaResidences - Take urban sophistication to the next level. Click on the bio link to register for first access pricing. 💻 natasharesidences.com 📱 416-203-2349 📧 info@natasharesidences.com".

www.instagram.com

 

[Bjays92]

I like the way this looks. Tabletop entertainment district much though. Couldn't be a few meters taller than PJ? Just so ya know, it stands out a little bit

 

[cd concept]

Its weave basket columns will definitely make this building stand out next to the P.J. tower

 

[Rascacielo]

Its weave basket columns will definitely make this building stand out next to the P.J. tower

It's PJ + One Yorkville.

 

[Bjays92]

It's PJ + One Yorkville.

Yup that's exactly what it is lol

 

[ushahid]

I believe we haven't seen this side of miss Natasha.

 

[daptive]

I believe we haven't seen this side of miss Natasha. View attachment 333693

For once, I wish more modification could be done to the original building, just for the sake of livening this stretch of Adelaide with ground-floor access retail/dining.

Especially since John intersection around the corner is very lively these days and the firehall will be moving out of there in the future.

 

[AHK]

Public Marketing Launch for Natasha Residences - July 28. From New Release on Cision.

Lanterra Developments Reshapes Toronto's Iconic Skyline with 47-Storey High-Rise Natasha The Residences​

News provided by
Lanterra Developments
Jul 28, 2021, 08:30 ET

Avant-garde condominium inspired by in vogue trendsetter, Natasha Koifman, brings chic monochromatic interiors, live-work-play integrated amenities and innovative social spaces to vibrant Adelaide St. West​

TORONTO, July 28, 2021 /CNW/ - Renowned for contributing to Toronto's iconic skyline and culture, Lanterra Developments are pleased to unveil their much-anticipated and newest project, Natasha The Residences. In the heart of Toronto's Cultural District, the condominium will be inspired by lauded style and ethos of respected public relations powerhouse, NKPR founder Natasha Koifman.

Located at 263 Adelaide St. W., the new 47-storey high-rise will live at the South-East corner of the John St. intersection, just steps from where Koifman opened her first NKPR office 20 years ago and two minutes from her current headquarters. Tying in Koifman's long history of living between New York City and Toronto, Natasha The Residences will carry the mantra of "Turn Life On" echoing the energy and electricity of these vibrant cities, while drawing inspiration from Koifman's outlook of living life to its fullest.

NATASHA THE RESIDENCES ARCHITECTURE
Designed by leading Canadian architecture firm, BDP Quadrangle, Natasha The Residences will soar atop the historic Purman building. The South-facing side will have soft curves reflective of a feminine silhouette, while architectural panelling will give the North side a sleek masculine look, reflective of a luxury timepiece.

NATASHA THE RESIDENCES INTERIORS
Visualizing Koifman's chic and iconic all-black-everything style, Alessandro Munge of Studio Munge developed interiors that convey sophistication and vibrancy through a contrasting palette. Public spaces will also be home to pieces by acclaimed artists like Peter Tunney, who creates thought-provoking art through words. Koifman's discerning taste and reputation for hosting acclaimed events will be translated to the project, both aesthetically and functionally through its amenities, community spaces, and suites.

Amenities will include:

• Exclusive sky lobby for residents on the sixth floor with concierge
• Fitness centre with individual workout pods and virtual instructors
• Media content studio equipped for film, photo, audio, and social media production
• Modern spa with an infrared sauna
• Pizza kitchen and Korean-inspired BBQ tables
• An upscale social lounge that duals as a launderette
• Coworking spaces catered for home-office residents
• Concert piano room

Sales for Natasha The Residences are expected to commence late Summer 2021 starting in the $500s.