Oh, this is so stupid, it drives me nuts.
First, HuffPo isn't the world's best or most reputable website. It gets a pass because it's liberal and we like that kind of thing around here. But its bread and butter is repurposed content and stuff from unpaid bloggers hoping for a shot at exposure and traffic. My understanding is that it's a content mill that just churns out... stuff, hoping it will stick.
Even by the standards Toronto's unbecoming fascination with its own press clippings, this is a new low. The thing is, HuffPo isn't an editorial operation like Conde Nast or a newspaper, whereby editors get together and hem and haw over who gets their approbation and coverage.
This is one person - probably (though I don't know for sure) not a paid writer, but a content-mill-churner - deciding to write a hackish blog post so mediocre it uses canned phrases like "Capital of cool." We've got it backwards here: That phrase doesn't indicate high praise; it indicates that we shouldn't be paying too much attention to the speaker.
So if we're going to run a headline (like CP24 did, urgh) about this, it shouldn't be "Top US Site Names Toronto "Capital of Cool"; it should be "Some Blogger Likes Us. Let's All Freak Out!"
