Excerpts from the Globe & Mail article on Indigo's revitalisation efforts (article paywalled), giving a preview of the Indigo store opening at The Well next month:
When Indigo Books & Music Inc. opens the doors to its forthcoming location in downtown Toronto’s Well building this September, shoppers will immediately realize the space is more than a bookstore.
A blue Citroën truck dating back to the 1950s will sit by the entrance serving pastries, coffee, beer and wine. There will be nooks dedicated to home fragrances, plants and popular Japanese graphic novels known as Manga.
A listening booth will offer up stacks of records to buy and a jukebox to sample jams, and other areas will be abuzz with 1980s pinball and Pac-Man machines for gamers.
The 16,000 square-foot store – the first using the retailer’s new urban concept – will be a play on the company’s long-held strategy of blending books with lifestyle products, but for chief executive Peter Ruis, it will also be a test.
Full article:
https://www.theglobeandmail.com/bus...-store-concept-will-win-back-customers-after/