Had an interesting experience yesterday.....one of our guys is travelling to Montreal...I asked if he was flying off the island...said no because flights from Pearson were ~$200 cheaper than island...then I asked if he was taking UP to the airport he said "when does that go into service?"....was stunned when I told him it had been running since last June.
I think it would be really beneficial if airlines (especially Air Canada, since they run a lot of the short haul routes that compete with Porter) started to offer return UP fare as an option when you purchase your plane ticket. That way, even if the passenger chooses not to buy it, they're at least aware the service exists. If they do choose to buy it, they could get a UPX voucher when they print off their boarding pass. It doesn't even have to be a special deal with Air Canada, just include it as an option. Window seat, vegeterian meal, UP ticket.