[Edward Skira]

Pharrell Williams Co-Designing 'Untitled Toronto' Condos near Yonge and Eglinton | UrbanToronto

Reserve Properties and Westdale Properties, recently having sold out Line 5 Condos near Yonge and Eglinton, are now working with recording star and designer Pharrell Williams to help create their next Midtown project, entitled Untitled Toronto.

urbantoronto.ca

 

[Norm]

From today's announcement:
View attachment 213725View attachment 213726View attachment 213727View attachment 213728

you should have tstopped by the dj booth to say hi

 

[someMidTowner]

you should have tstopped by the dj booth to say hi

Wait, that was you!?

 

[Vanalla]

Weird and uncomfortable marketing campaign aside, I like the new tower design. There may be a hidden message in the pattern of the jagged balconies?

 

[interchange42]

Weird and uncomfortable marketing campaign aside, I like the new tower design. There may be a hidden message in the pattern of the jagged balconies?

Each facade will "ripple" uniquely to represent different parts of Pharrell's song 'Gust of Wind'. I don't know if it will be readable as if it were musical notation of some kind, or… what.

42

 

[TheTigerMaster]

Gonna be honest, the minimalist approach and lettering font reminds me of No Name brand:

View attachment 213772

Generic branding perfect for a generic building

 

[reactx]

https://twitter.com/x/status/1191899963644612609

 

[Koops65]

An updated image:

 

[TheSix]

This advertising campaign is completely tone deaf.

 

[interchange42]

https://twitter.com/x/status/1191899963644612609

Next door, tied to this site, will include 50 new affordable rental units, to answer Mr. Singh in the affirmative.

The thread for that building is here.

42

 

[Tunafish13]

New renderings posted on the UT news page

 

[ushahid]

^for the lazy ones

 

[ChesterCopperpot]

There's a press conference at the Shangri-La about this project - and Pharrell is there

https://twitter.com/x/status/1218196619532828672

 

[interchange42]

Oh my gosh, who is wearing that simple but gorgeous Point Zero tan-flecked dark gray wool sweater right in front of Momin?

42

 

[ushahid]

Interchange?