I agree: I think the names have next to no impact. I mean, you wouldn't name a development "The Slaughterhouse" or "The Swamp" or "Nerdlinger Central" or "Tepid Towers" or "The Idi Amin" or "The Trump" or "Zika City" or "Mussolini Gardens" or "The Pyongyang", but there is a range of names to draw from that don't have to be anything more than a little aspirational to sell suites. The LakeShore and The LakeFront are acceptably vaguely positive, if as square as the towers they are being applied to.
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