I'm not sure the TTC is closely watching the stats on how people are using their mobile devices, but how many people currently have easy web access on their phones? 50% 25% 75%? What is the rate of increase? My phone of just two months ago had no web access.
I just went to nextbus.com with my new-but-not-so-smart phone. Six pages later, I still had not found the stop I wanted.
If I am already at the stop, it's a lot faster to send a text, but I only have a few stops recorded. If I have not at the stop yet, then the free web sites are better.
-Ed