[Fair Comment]

Please don't criticize Waterfront Toronto for this idea, they need more money for studies and consultants.

 

[ShonTron]

Chicago's waterfront has some famous buildings named after "corporate sponsors", though it may not be obvious at first... Field Museum and Shedd Aquarium. Another nice Chicago example of a building with a historic "corporate name" attached to it is Wrigley Field, a name that many baseball fans are trying to preserve.

The equivalent of those in Toronto would be Massey Hall or the O'Keefe Centre. The O'Keefe Centre pre-dates modern naming rights - the O'Keefe corporation funded the place from the start.

 

[urbanfan89]

The Leafs should be renamed as the CIBC Leafs to reflect their successes lately.

 

[theowne]

Rogers Canadaâ„¢