Thanks urbandeveloper!
So with the location on the top floor at the south end beside Sephora confirmed...
...I'd say they are trading street presence for inside-street presence. Being inside the Yorkdale Mall hasn't exactly hurt them there - the place is a madhouse - and with Toronto's climate being one of debatable merit, they must figure inside is where they can bank on the most traffic.
Dundas would not have been a bad spot mind you - at either the old JJMuggs or Metropolis - as you would have had a lot of Ryehighersons walking by, and if Apple had wanted to buy one of the two old banks on the east side of Yonge opposite the Baton Rouge, either could have made for an amazing renovation job, and that might have pulled a lot of pedestrian traffic onto Yonge.
I think they are playing it pretty safe where they are going, and I hope it results in a spectacular store that is at least twice the size of the Yorkdale one.
Now how long until they're smart enough to open in Square One? (The Montreal location at the huge Carrefour Laval is their equivalent of Square One, BTW. It shouldn't be too long after that that they go for a rue Ste-Catherine location too. But when will Vancouver, Calgary, Ottawa, Edmonton, etc. open?)
42