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wyliepoon

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Another big cottage country development, this one at Wasaga Beach

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WASAGA BEACH: $350-MILLION REDEVELOPMENT PLANNED
From ice cream and french fries to condos and bistros

JAMES RUSK

August 16, 2007

Two brothers who started out with an ice cream parlour in Wasaga Beach 17 years ago are poised to radically transform the popular resort community with a $350-million development.

Dov and Armand Levy's plan includes seven hotels, several condos, retail shops and services, 10 themed restaurants, a variety of upscale bistros, a conference facility, a full service spa, and an indoor amusement park that would offer skiing and snowboarding year round.

A monorail will connect the 10-hectare (25-acre) project, to be built by Blue Beach Avenue Corp., with parking on the perimeter.

"It was almost like Disney has decided to move to Wasaga Beach, and who would say no to that?" asked Trudie McCrea, manager of the Wasaga Beach Chamber of Commerce who attended the unveiling of the plan on Monday night.

But in a move that would end one of Wasaga's venerated traditions, cruising the Strip, Beach Drive would be closed to traffic and made into a pedestrian board walk.

"I've got [Mr. Levy's] plan in front of me right here, and there's no driving on the Strip. It's all walkway," Mayor Cal Patterson said.

Dov Levy said "the idea is to make Wasaga Beach an all-year destination. So much of the improved area, which is the waterfront and the boardwalk, will consist of snow and winter activities, ice-skating, snowmobiles and so on."

In the past few months, he said he and his brother, who already own a number of properties in town, have been able to secure most of the waterfront locations and have already started to tear down some older buildings. They hope to have the entire project completed within five years.

"I'm nervously excited about it, because it is a huge, huge development," Mr. Patterson said. "It's a major change to the community, but for the most part where they are developing is already developed. It is just old."

The mayor noted that, for instance, the developers have purchased a rundown old mall area that will be gutted and turned into a New Orleans-themed retail area.

He said the Levys have lined up investors to fund the project, and that town officials have met with them.

For Wasaga Beach, which already draws more than two million visitors a year, the development provides an opportunity to shift from a primarily summer resort to a year-round destination, only 25 minutes from the ski hills in nearby Collingwood, Mr. Patterson said.

He noted that the plan calls for the developers to acquire 23 properties from the town, most of them parking lots, but including a 3.8 hectare (9.5-acre) waterfront block with 213 metres (700 feet) of frontage on Wasaga's 14 kilometres of sand.

The mayor said the most controversial aspect of the project is likely to be the sale of the waterfront block, even though it has been on the market for the past 10 years.

He said the town has had all the properties appraised in anticipation of the project, but no negotiations have yet been held with the developers.

The mayor said minor rezoning would be needed for the project. Council would only have to approve the sale of the land and the minor rezoning, he said.

For Rick Seip of the vintage motor car club, Wasaga Beach Cruisers - members of which, he said, would have been up in arms 20 years ago at the prospect of closing Beach Drive to cars - the end of the Strip would not be a big loss.

He no longer takes his 1965 Corvette there on Saturday nights as he feels out of place among the drivers cruising in their souped-up newer vehicles.

"Wasaga is so ready for this. The place has hardly changed for 30 or 40 years," Mr. Seip said.
 
Behold Blue Planet!

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Behold Blue Planet!

August 15, 2007

The developers making over Wasaga's main beach area revealed their plans for a new theme park Monday, a project estimated to cost $350-$500 million.

Blue Planet, an indoor/outdoor theme park will be the hub of the beachfront development planned for the main beach.

The plan includes a 400,000-square-foot shopping plaza and indoor theme park connected by monorail to 8,000 parking spaces situated three kilometres away.

Dov Levy and his brother Armand are the principals of Beachfront Developments and say the park will include indoor surfing, snowboarding, skydiving and rock climbing in addition to an outdoor water park.

A video showing plans to transform the beachfront into a cross between Disneyland and West Edmonton Mall was shown at the grand opening of Copa Cobana Life Bar, the Levy's latest makeover project. Beachfront Developments have recently renovated The Dard, Bananas Beach Club and now the former Friendly Greek restaurant.

"We made an aggressive decision to transform the area and make an impression on visitors," said Levy.

He said in one year Copa Cobana will be torn down to make way for the new plans.

The company envisions a total redevelopment of the beach which includes a convention centre, hotels, restaurants, an amphitheatre.

Levy said Monday his investment partners have given him five years to complete the project but he thinks he can have it finished sooner.

He said they are focusing on the accommodation and theme park portion and the development will be phased in over years.

Levy said as of May they have acquired most of the beachfront properties required to complete the project.

A splash pad in which Beachfront Developments will partner with the municipality will be finished by next summer, this coming Labour Day at the earliest, said Levy. It is planned for the former beachfront waterslide location.

The former Miramar Motel site is being transformed into what Levy calls a presentation building to highlight the plans.

The plans have yet to go through the council approval process.

There are plans to have the Levys present the concept to council members publicly at a future committee of the whole meeting.
 
The monorail made me think Disney North. If they are expecting more people, they better think about fixing up the roads to Wasaga first. Traffic is INSANE on summer weekends.
 
here's one more article on the Wasaga Beach proposal....this from Daily Commercial News....

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$350 million development splashes into Wasaga Beach

Brothers’ ice cream parlour grows into empire

VINCE VERSACE

staff writer

A proposed $350 million development in Wasaga Beach could make one of Ontario’s busiest communities for construction even busier, says the town’s economic development officer.

“Construction companies are our number one employer right now,†says Bonnie Smith, Wasaga Beach’s economic development officer.

Blue Beach Avenue Corp. proposes to develop a 27-acre site which will transform Wasaga into a year round destination. The project includes hotels, several condominiums, themed restaurants and bistros, retail shops and services, conference facility, spa and amusement parks.

Dov and Armand Levy, Blue Beach principals, figure it could take between three to five years to build their development. Approximately 9,000 construction jobs would be created over the course of development, says Dov Levy.

The Levys first set up shop in Wasaga 17 years ago with a small ice-cream parlour and are excited about their new vision for Wasaga. They also own other businesses and property in town.

“We always believed in the beach and the potential that was here,†says Dov Levy. “We knew there was a fix for it.â€

The project’s retail and entertainment attractions will include an “an upscale designed boardwalk†to help demonstrate various exhibits for special events year round.

The indoor and outdoor theme parks will include a snowboarding and skiing complex. Features such as dinner and stage theatre, waterfront hotel suites, condominium vacation villas and a convention facility will help enhance the year round viability of the development and Wasaga, notes Levy.

“The challenge is determining what attractions or features to include for which phase,†says Levy. “It seems never ending.â€

The development would require a purchase of 23 properties from the town, including a 9.5 acre waterfront block with 700 feet of beach frontage. The sale of the land and minor rezoning is needed for the project which has still not gone through the town’s council approval process.

“We have been very fortunate with town officials liking and supporting the project and we anticipate further negotiations in the near future with approximately 10 acres of town lands,†explains Levy.

To accommodate the potential visitor crush, for the project’s proposed 400,000 square foot shopping plaza and indoor theme park, is a monorail to help bring them in from an 8,000 spot parking lot approximately three kilometres away.

A consultant for Blue Beach Avenue pegged the spin-off jobs created by the development at 34,000. Smith agrees that the ripple effect of this enormous development will be felt throughout the Wasaga Beach community.

“This development will create many jobs for our community and year round employment,†adds Smith. “It will also enlarge our tax base and likely raise the tourist bar and create a new destination on Georgian Bay.â€

Wasaga Beach currently has 80 developments underway and a $100 million conference centre proposed for the west end of town. “Our local area contractors are extremely busy right now and this project would be great for them,†says Smith. €œRight now, when they need more people they bring them in.â€
 
To accommodate the potential visitor crush, for the project’s proposed 400,000 square foot shopping plaza and indoor theme park, is a monorail to help bring them in from an 8,000 spot parking lot approximately three kilometres away.

An indoor theme park? When I think of Wasaga all I can think of is wanting to be outside.

Why not just call Disney already?
 
Where are they proposing that the monorail run? In full view of cottages and year-round homes? Are we talking about a huge reduction in privacy for the residents along the route? Not that Wasaga is the sleepiest of beach towns, but still? When it comes to getaway places, I would not blame residents for going NIMBY on this if it does compromise their quiet enjoyment.

That said, I don't know Wasaga well enough, nor do I know the proposed route for the monorail, so it may all be less intrusive than I am expecting.

(Maybe they could take that hobbling Doppelmayr off Pearson's hands so the airport can go get itself a monorail that they could actually expand reasonably.)
 
I haven't been to Wasaga in years, but I love it there, and I'm uncertain about this project. The pictures look nice. As long as the beach doesn't get privatized or anything like that it shouldn't be too bad.
 
Toronto Star article:

RECONSTRUCTION
Waiting for the Wasaga Wow
Locals wonder if GTA's Levy brothers will realize their scheme to pump up fire-battered beach town

90dca0f0426bbd1b345dc8894fa3.jpeg

BILL SANDFORD/TORONTO STAR FILE PHOTO
A fire Nov. 30, 2007, on the Wasaga Beach strip destroyed a number of stores and an arcade.


May 25, 2008 04:30 AM
Rick Westhead
Staff Reporter

WASAGA BEACH–Dov Levy enthralls an audience when he shares his vision for the future of this Georgian Bay tourist town of 16,000, which boasts the world's longest freshwater beach.

The real-estate investor pictures a clutch of new lakeside hotels with more than 1,000 rooms, a Spanish-influenced seawall, an indoor snowboarding and skiing complex, and – blocks away from the 14-kilometre, white-sand beach – 8,000 parking spaces and a monorail for ferrying visitors.

But the Casablanca-born Levy, 38, and his brother Armand, 45, are not so forthcoming about how they will raise the money for the ambitious development – which could cost as much as $500 million.

"In Canada, everyone asks where the money is first," says Dov, standing outside The Dardanella, the beachfront restaurant he and his brother bought two years ago. "In Europe, that's not how we do things. We talk about a vision. Our first objective was to assemble the lands [in downtown Wasaga]. That was a huge undertaking. We're almost there to convince [potential investors] this is a doable project."

Six months after a fire razed a section of Wasaga Beach, local politicians and business owners are growing concerned about whether the Levys' scheme is a go. Can the Vaughan-based brothers pull off their development, Wasagans wonder, or will they emerge as a cottage-country version of failed Toronto real-estate magnate Harry Stinson – armed with a vision but ultimately unable to execute?

Other locals worry the Levys' plan will transform Wasaga Beach into an exclusive playground of the rich.

One recent afternoon, as scattered sunbathers lay on the beach and a tractor groomed the sand in advance of the Victoria Day holiday weekend, Wasaga Beach mayor Cal Patterson conceded he has been asking the Levys about their financing plans for close to a year without receiving any answers.

"I want to see a business plan and I want to see the financial support documented before we move forward," Patterson says. "We need to know if they have the money.

"The town owns 23 properties that they need to do this vast vision, and I've said through the whole process we need to see where the money's coming from. This beach area is the jewel of the town. The town has 750-square-foot frontage in that area, and I don't know of anywhere else on Georgian Bay that has that kind of land available."

The town's properties were appraised last year at about $90 million.

The Levys have cobbled together an impressive patch of waterfront in Wasaga. Through their Beachfront Developments Inc. and Blue Beach Avenue Corp., along with some numbered companies, the brothers in recent years have bought up at least 13 parcels of coveted properties within a block of the beach, according to Ministry of Consumer and Commercial Relations records. In all, they have acquired between 30 and 40 properties, Dov says, worth at least $40 million.



WASAGA HAS BEEN a jewel in the eyes of vacationers for close to a century. The first beach hotel, the Capstan Inn, was built in 1912. Guests wore shirts and ties and dresses for dinner and were served evening coffee with fresh local fruit in an outdoor rotunda.

Within a decade, cottages had sprouted up all along the waterfront, renting for $200 to $300 for the summer. Toronto families sometimes took out newspaper ads advising they would be retreating to the shore of Georgian Bay once the school year ended.

Getting here was another matter. During the 1920s and early '30s, the car trip from Barrie to Wasaga Beach alone took three hours because of poor road conditions and limited automobile speeds.

By the 1960s, no one dressed for dinner any more. Instead, tourists flocked to Wasaga for the town's midway, roller-skating rinks and racetracks.

In recent years, as many as 2 million visitors have descended on Wasaga each summer, many of them cruising the beach strip in pimped-up Honda Civics or low-rider trucks. Deafening subwoofers are standard issue.

The Levys stumbled upon Wasaga Beach by accident. "It was like Christopher Columbus discovering America," jokes Armand.

In 1990, Armand was working as a wholesaler importing Italian clothing brands such as Benetton and Stefanel. On a winter's morning that year, Dov, then 20 and scouting possible sales locations for his brother, got lost while looking for a flea market in Elmville, Ont. He wound up on Wasaga Beach's lakefront Beach Ave.

"I looked out and there was snow everywhere," Dov recalls. "Someone said, `That's the water.' I knew we wanted to do business here. There was a building for lease on the beach ... I wanted to open a clothing store, but the landlord insisted it be an ice-cream stand."

So it was. The brothers opened Freshy's, selling Yogen Früz products. "We went from ice cream to French fries to bistros to condominiums," Armand says.

Now, the brothers are poised for a bold expansion that would give Wasaga, whose buildings and décor have been described as tacky, a dramatic facelift.

Rumours about how the Levys would get the millions of dollars needed for construction percolate throughout Wasaga Beach.

"There are more questions than answers," says Dean Prezio, who owns Pedro's Gift Shop, a beach-gear/souvenir store a block from the water.

"They're planning an indoor ski run. Of course, that doesn't make sense since we have both Blue Mountain and Horseshoe nearby, but indoor skiing is big in Saudi Arabia. Maybe that's where they're getting their money."

The Levys' purchases of property in Wasaga could provide a clue about how they are trying to finance the beach's expansion.

In 2006, Beachfront Developments paid $3.6 million for The Dardanella. The same day, according to government records, Beachfront acquired a $5.4-million mortgage on the property.

In January 2008, the property was one of several used as security when the Levys were provided with at least $11.5-million worth of financing from Toledo Estates Ltd. Dov says Toledo provided a total of about $15 million.

Based in Toronto, Toledo is controlled by Reuben Benquesus, whose family is also from Morocco, and his wife, Esther Willinger. Benquesus and Willinger own Toronto's Eden Advertising.

In 2002, Toledo completed construction of a nine-storey luxury condominium called Alvear Palace at Bathurst St. and Steeles Ave. W. The building's 43 suites were targeted to Sephardic Jews, whose roots lie in the Iberian Peninsula.

Dov says he intends to adopt a similar approach to sell beachfront condos in Wasaga. The Levys plan to build 66 townhomes close to a synagogue they would also build. "We don't want a ghetto or Jewish quarter," he notes. "We've been trying to make some changes to make it more inviting to everyone."

The Levys are used to navigating legal hurdles.

One restaurant they own in Wasaga is being sued by the family of Daniel Houle, a teenager killed in a traffic accident in August 2005. The boy's family alleges the driver of the truck in which he was a passenger had been over-served at the Levys' Banana's Beach Club.

The Levys deny the allegations, which have not been proven. A lawyer working on the case for the Houle family said they would probably amend the lawsuit to ask for millions of dollars by the time it goes to trial.



SOME RESIDENTS worry that if the Levys carry out their plan, the town will change for the worse.

"I don't think anyone minds change, but who do we really want to model ourselves after?" asks Walter Borthwick, mayor here from 1978 to 2003. "We're not Cape Cod." Many residents would probably prefer a more "blue-collar" makeover, he says.

"You can be too exclusive. When this town was started [Wasaga Beach was incorporated in 1974], it was as a getaway for all the people in the Toronto area. Lake Ontario was questionable [for swimming] and the province wanted people to have access to a freshwater beach.

"If you do all of this building that people here are talking about, do you still have that same access for people coming up from Toronto for day trips when it's hot and sticky?"

Borthwick also believes the Levys may be premature in trumpeting development plans.

"I'm not sure about the wisdom of splashing colourful pictures and photos around before they have shovels in the ground," he says. "I think you'd want to know that they have the money before you hitch your wagon to them."

It's skepticism the Levys shrug off.

"We will present a business plan," Armand Levy says. "It's not a priority right now."

Many in Wasaga wish it was.
--------------------------------------------------------------------------

THE MANY FACES OF DISNEY NORTH

If the beach isn't enough of a draw, how about a high-wire act?

Dov Levy recently announced plans to bring Toronto-based Zero Gravity Circus to Wasaga Beach this summer. It also features acrobats, jugglers, fire-eaters, stilt walkers and sword swallowers. The circus will perform 25, 90-minute shows in July and August at a cost of $600,000.

As well, Dov and his brother Armand are building a splash pad, to be completed this summer, and a 6,162-square-foot "geo-dome," to be ready by late June, which would house a stage – and the circus. Dov says he has already been in talks with concert promoters about bringing acts to Wasaga this summer.

The brothers also have revealed plans to construct Blue Planet, an indoor/outdoor theme park featuring a 400,000-square-foot shopping plaza, 10 themed restaurants, a conference centre, seven hotels and an amphitheatre.

Then there's the full-service spa, and the indoor amusement park that would cater to skiers and snowboarders. The brothers say they envision their attraction as something of a Disney north. "We want to make Wasaga Beach a year-round destination," Dov says.

The Levys have predicted the development would create as many as 34,000 jobs.

Rick Westhead

http://www.thestar.com/article/429716
 
haha, laughs go out to them for building all of this without thinking about road infrastructure. I grew up in this area and every year watched the traffic crawl to a standstill every summer, worse and worse.

If anyone wants to go to a nice beach, without the mess of Toronto's sprawl, just travel a little farther west to Sauble, where their council doesn't allow anything but cottages. That's where you relax.
 
I think this sounds pretty awesome. I hope it gets built, because I'd totally visit it, if not just to ride the monorail! :p
 
Insane traffic? Time for a Beach Train to Wasaga! Or at least Collingwood.

Actually, that might make sense... skiing in the winter and the beach in the summer!

How much of the track is still there? I know there's a track through Stayner, just southwest of Wasaga.

And I keep having this image of a heritage trolley along the beach.
 
I think this sounds pretty awesome. I hope it gets built, because I'd totally visit it, if not just to ride the monorail! :p

You are kidding right? You have 10 massive shopping malls in the city you can visit, why do you need to drive an hour and half to go to one at the beach?

This sounds like a bad idea in the making - everything about it sounds bad. Why do we need a massive 400,000 sq. foot shopping mall/amusement park and a monorail and an 8,000 car parking lot? Are people mad? This is an insanely inane and stupid plan and anyone who thinks this is good, and will bring good to the area is in for a very unpleasant surprise. I can't stand this beach anyways, but I think it is better now, than any fucking shopping mall or amusement park will and/or can make it!


p5
 
It's a resort, not just a beach. It's been that way for a while. It's just becoming modernized.
 

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