I've lived in Brampton for over 10 years and been to both Square One and Bramalea City Centre A LOT and I definitely think BCC is the nicer mall (not considering stores). It's nicer both on the interior and exterior. The issue is, it has a huge image problem to overcome. A lot of people who have not been to Bramalea City Centre don't know about the huge changes it has undergone and the new tenants its been able to attract. People still think of it as an overall shitty mall. And to be honest, it's still not THAT great... for men at least. I really wish it had a Banana Republic, Harry Rosen, better selection at The Bay, and so on. The mall is very focussed on female teens (see: Hollister, Forever XXI). Not saying that men don't shop at the mentioned stores, it just that overall, there needs to be a store for everyone, which currently isn't the case at BCC.