CBBarnett
Senior Member
It's the only one that came close to shifting folks away from Lindsay Park, although didn't quite get there.I like how Talisman seems whimsical enough that that is the name that really stuck for many.
I never really understand corporate naming rights sponsorships of public stuff, particularly for companies you can't really interact with as a member of the general public - Talisman, MNP etc. Banks and companies that people can use day-to-day make more sense to me (although I hardly think anyone would forget about Scotiabank or Telus if they stopped slapping their names on everything).There's probably some assumed indirect benefit to companies "having their name out there", but can't imagine it's much until you get into the professional sports/arena world with TV audiences.
IMO - corporate naming rights of public spaces and services are very distasteful and usually not materially important for financial sustainability. It's the outcome of an ideological-driven nickel-and-diming exercise, to chip away at things that are public and slap brands on them. In the long run it devalues and blurs the public and private domains,
We have advertising opportunities within public spaces to do that already. Do we really need to crowd our transit maps further with a "Carmacks presents the Downtown Free Fare Zone" label?