Id say events, leisure, great buildings, car free lifestyle, close to school/work will be bigger sells. WEM got it right with all the extra attractions. I dont think that'd work DT with size/space. But the rec room, sweet concert venues, etc could help.
^^^ seconded! As a laclustre-income-zillenial with an increasingly dim career outlook, I agree very much with the 'shopping isn't a big draw' notion. Myself and almost all of my peers don't value shopping the way I think previous city-builders expected us to. We still like stuff, but not to the extent of "Downtown doesn't have any stores selling Gucci (Holt Renfrew) or a Perfume Maze (the Bay) anymore, I'm not going". That's not why we were going in the first place. as
@Stevey_G points out, there are much better options in the city if one simply wants to acquire
stuff at a large scale, quickly. Big box stores (and yes, I'm lumping the by into this, because it too is just a big box, just one with a posh logo and high prices) don't give customers experiences. They don't make the buying experience special enough to make it worth visiting, versus shopping online. If you want to have fun, shop local, if you want stuff, cheap and fast, shop amazon.
Downtown's role is to be a place that's pleasant to be in, vibrant and alive, for people who aren't spending money, at least not expressly. When I or my friends choose to go downtown, it's because we can get food (ngl I think food options are still super important) somewhere, then wander around and see cool stuff, like a festival at Churchill Square or the lights at the Legislature at Christmas. It's about experiences, and being in a lively, inviting environment. If my friends or I just wanna shop, we'll drive or bus to West Ed. Stand outside the cordon at the Gucci store and pretend we're fancy. Go to Value Village, and find stuff that's actually in our price range. That's how shopping is done when you're a young person. Or it's online.
I think we need to not fixate on these particular store closures, ie Holt Renfrew or the Bay. as indicators of large trends, yes, but not as huge losses in and of themselves. They were going to become less and less relevant in the City anyways.
I'd argue the better question is, how to we support positive experiences downtown? How do we make it safe again? How do we support small, local, unique businesses that do offer a genuinely positive experience to buying in-person? How do we get Transed to finish up, pack their shit, and move on so we can reopen Churchill Square to festivals? I think a lot of the talk about downtown is focusing on rebuilding a model centred on consumerism that won't find success with younger generations. our current Covid, construction, and houselessness issues are just making that hit all at once.