Don't get me wrong, it isn't terrible, but this type of 'mail-it-in' development should not be permitted on one of the premier avenues in Edmonton.
I recognize there are differences in the markets, but take a look at any of these projects in Calgary and tell me that they are not head and shoulders better designs:
Archer, Calgary by 1, S2 Architecture
calgary.skyrisecities.com
ARC 33, Calgary by 1, S2 Architecture
calgary.skyrisecities.com
AVLI on Atlantic, Calgary by 1, Sturgess Architecture
calgary.skyrisecities.com
Kensington Mixed Use, Calgary by 1, McKinley Burkart
calgary.skyrisecities.com