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AlvinofDiaspar

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TOURISM: ICONIC POSSIBILITIES
Our city needs a booster shot of imagination
Three masterworks of architecture, each representing the will of its epoch, have been set adrift in the city's downtown. For decades after they were built, Old City Hall (1899), Maple Leaf Gardens (1931) and Ontario Place (1971) gave us audacious interpretations of their times. Even now, mistreated, locked up or maligned, these monuments symbolize Toronto's ambitions. Such splendours deserve to regain a foothold in this century. Lisa Rochon, architecture critic for The Globe and Mail, considers the options
Headshot of Lisa Rochon

LISA ROCHON

April 26, 2008

OLD CITY HALL: BECOMING THE HEADQUARTERS OF THE CREATIVE CITY

Most of us know Old City Hall by its triple-arched entrance and the clock tower that guides us north from the bottom of Bay Street. But walk inside, past the intricate ornaments carved into the rugged arches of stone and up the grand stairs - you will be shocked to discover the lightness of democracy gracing its golden entrance hall. Here, a monumental stained-glass window floods the entire two-storey room with light. One of Toronto's most stylish halls is also the city's best-kept secret.

Former finance minister Greg Sorbara, charged with investigating Ontario's tourism potential, recently told me that he has the reinvention of Old City Hall on his mind. A chic hotel for the business elite is an obvious choice. But a city with a reputation for tolerance, openness and creative guts is what will attract hip and well-educated incoming traffic. Consider Old City Hall riffing on something out of Chicago, where the venerable old city library was converted into a major cultural centre. Mix up the programming to capture the laidback cool of Amsterdam, then layer it over with the edge of Buenos Aires. Consider, too, that this four-storey quadrangular building is wrapped around an open courtyard. It could be the new headquarters for the Luminato arts festival, with court rooms and administrative offices judiciously turned over to artists, lighting designers, dancers and musicians. Imagine an intervention that maintains the beautifully restored interiors within the city-owned facility with cafés and restaurants and, in the basement, an all-ages dance hall cool enough to attract teenagers into the building.

In this scenario, the provincial government moves its courts and lawyers out of Toronto's most luminous interiors into a newly constructed facility. Impossible? The vast parking lot south of the Metropolitan Hotel just behind new City Hall is provincially owned and available. There has been talk in the past of relocating the business of the courts to that very site. What's shocking is the way that the province can't be bothered to liberate the venerable old invention of architect E.J. Lennox. The building itself is in remarkable condition, though the courtyard at the heart of the building has suffered. Here, the civic imagination at Old City Hall has reached an all-time low. What should be a secret garden or a park for children is currently crammed with 30-odd cars, police cruisers and garbage dumpsters. It could become an oasis of greenery offering an alternative to the hermetically sealed delights of the Eaton Centre. But the city is too polite to ask the province to leave. So, let me do the honour for them: Get out, so that Toronto can get on with building a people's palace.

***

MAPLE LEAF GARDENS: BECOMING THE BIG SKATE ... OR THE BIG GALLERY

In this scenario, Maple Leaf Gardens retains its original splendour. A $20 ticket gains you entrance to the all-season public skating rink. You could skate all day, if you like.

Part of the floor plate could be turned over to the Sports Hall of Fame, an institution that has inducted nearly 500 Canadian athletes through annual awards dinners, and one that is still in search of a space.

Occasionally, the ice rink could be transformed into an exhibition gallery for large installations of art: Think along the scale of the Turbine Hall at the Tate Modern in London. At night, large corporate events could skate and then dine on the ice.

A big beast of a building conceding only the occasional art deco flourish, Maple Leaf Gardens was constructed to the edge of the sidewalk, the quicker to get hockey fans inside the building to go crazy for the sport they loved most. To go there as a kid for the first time meant engaging in a Canadian version of an orgy: the flash of skates and pounding sticks, the bruising press of the crowd, the intermingling smells of sweat and hot dogs.

Suspended in his gondola over the ice, Foster Hewitt appeared out of the heavens like God. When he proclaimed "He shoots, he scooooores!" he thundered like Zeus.

I'm not sure that Ross & Macdonald, the Montreal architects of the Maple Leaf Gardens as well as the Royal York Hotel and the original Eaton's on College Street, knew that they were designing a building with boundless collective memory. For six decades, it was our Cathedral of Sport.

In the end, Maple Leaf Sports and Entertainment sold the building to Loblaw, which proposed inserting one of its super grocery stores into the hallowed hall.

Boring.

Since then, there has been silence.

Boring.

But also a blessing. I'd rather locked doors any day over a super-sized food store.

When pressed this week, officials at Loblaw refused to ponder with me the future of Maple Leaf Gardens.

"After speaking with the relevant parties within the business, Loblaw is currently not in a position to give an update and/or comment on the status of the Maple Leaf Gardens project at this time," spokesman Wes Brown said in his e-mail to me.

This is not a surprising response - the financial woes of Loblaw have been aired even this week in the press. To convert the great palace of hockey into a multilevel grocery store would require a small fortune.

To do it without poisoning the minds of Toronto's hockey fans would require a large miracle.

***

ONTARIO PLACE: BECOMING PART OF TORONTO'S GOLDEN COAST

The population surrounding the western edge of the Toronto waterfront is growing. The desire for great public parks such as Chicago's Millennium Park proves that there's an enormous appetite for places to amble, to ride a bike, to play with monumental public art.

In this scenario, Ontario Place is given the benefit of some much-needed romance. Every evening, the grounds and pavilions are recast in golden light. New bike paths lit by lanterns stretch to the outer (currently inaccessible) edge of the park. There are special evenings when visitors can picnic, then wander along paths lit by hundreds of candles. By day and night, there is poetic contemplation. And a new institution with a credible business plan.

A planetarium hovering above the lake makes for a powerful draw on a mesmerizing site. Besides, it's time to get on with reinventing the McLaughlin Planetarium since it was unceremoniously dumped by the Royal Ontario Museum. Consider, too, that the Hayden Planetarium has recently opened to huge success in New York City. Societies of the contemplation of the sky - do they come by any other name? - could be gathered together at Ontario Place. University seminars, lectures on reading the night sky and summer astronomy camps are all in the cards.

What's curious about the latest transformation of the Toronto waterfront, including the completed HtO Park, the recently announced Jarvis Slip Park and the neighbourhoods of East Bayfront and West Donlands, is not the massive and laudable investment in the public realm along the edge of Lake Ontario, but that what already exists on the waterfront has been largely ignored. Noticeably absent is the remarkable, dimensionless essay of suspended built forms over the lake that the provincial government opened to much fanfare as Ontario Place.

You'll recall that this was the futuristic vision led by architect Eberhard Zeidler with landscape architect Michael Hough, consisting of pavilion pods connected over the lake by transparent bridges. Recovering the site could mean a modest investment, money to simply clean up the grounds, enhance the landscapes to the standard of the original scheme and extend the Martin Goodman trail to the outer edge of the facility.

In 2004, a large visioning report commissioned by David Crombie and Joe Pantalone, the respective chairs of Ontario Place and Exhibition Place, was submitted to several ministries within the province of Ontario. The idea was to create a major 109-hectare park - free to the public - with the option of paid events within the grounds. "In the end, it just went nowhere," says urban planner Ken Greenberg, who worked as a consultant on the report. As with Old City Hall, the province of Ontario is dragging down one of its main tourism attractions. At the lake's edge, that sounds like gurgle, gurgle, gurgle.

AoD
 
TOURISM: KICKING IT UP A NOTCH
Can the stingray electrify Toronto tourism?
Dear Mr. Sorbara, we think our attractions are pretty good. Many of them are in the midst of makeovers. And, news flash: Ontario Place is getting an overhaul. But in Toronto, it all starts with the zoo, reports Dave McGinn

DAVE MCGINN

With a report from Bert Archer; Special to The Globe and Mail

April 26, 2008

When the city unveiled its budget on Jan. 28, there was the usual round of sleepy capital expenditures, including "increase neighbourhood beautification project funding" and "run all city bus routes from 6 a.m. to 1 a.m. on weekdays."

Deep within the document, one item flashed out: A stingray touch tank. The 1,450-square-foot tank will have 29 stingrays that anyone daring enough will be able to touch.

The tank is part of a campaign by the Toronto Zoo, that chestnut of family tourist attractions, to woo more tourists out to Scarborough. The city was willing to pony up nearly $1-million for the temporary exhibit, hoping the stingrays will bring in $1.24-million in admission fees. A new Great Barrier Reef exhibit is set to open this season too.

The zoo is not the only family venue wheeling around in time for the hoped-for hordes of summer. The CN Tower, Canada's Wonderland, the Ontario Science Centre and Ontario Place have all spruced up their offerings in time for the family road-trip season.

But this catalogue of family attractions, which has for decades formed the core of Toronto's tourism canon, has begun to look tired. Put Ontario Place next to downtown Toronto's sparkling new or upgraded gems - the Royal Ontario Museum's crystal, the opera house, the refurbished Art Gallery of Ontario, which is slated to open this fall - and Ontario Place and its ilk seem fusty.

Put them next to Toronto's flashy new offerings on the festival front - Luminato, Nuit Blanche and an expanded Caribana - and the family attractions appear even more old-fashioned.

This may be one reason former provincial finance minister Greg Sorbara, the man tapped to map out a new strategy for Ontario, was reported as saying, "We are in Triple A and our guys go back and forth between Double and Triple A," when pointing out Toronto's familiar family attractions.

The ROM and the Art Gallery of Ontario are not enough to turn the tide, William Thorsell, CEO of ROM, says. They're "really good harbingers of change, they're really good investments, but we need to see about the bigger picture if we're really serious about tourism," he says.

It can be a mug's game, luring tourists. Novelty is a big part of that game. The marquee family attractions, which have been on Toronto's tourism scene for decades, have to work especially hard to be players. Consider their efforts for the summer of 2008: The CN Tower, which charges $21.99 for a trip to the top, recently opened "North America's first and the world's highest glass-floor panelled elevator."

Paramount Canada's Wonderland is offering a monsterroller coaster, the Behemoth, "the biggest investment in Canada's Wonderland's 27-year history," according to Raffi Kapreylan, vice-president and general manager, to justify its $38.95 adult-ticket day price.

The Ontario Science Centre, which charges adults $18, is hoping to draw large crowds with a new Mars exhibition opening in June. The Science Centre has undertaken a $47-million transformation, including TELUSCAPE, an outdoor exploration plaza opened in 2006, and the Weston Family Innovation Centre, also opened in 2006.

Which attraction is missing a makeover? Ontario Place. Jeffrey Steiner, chief executive officer of the Toronto Economic Development Corp., points a finger squarely at the waterfront entertainment park.

"Ontario Place was such a significant milestone when it was done in the late sixties and it really is in need of renovation," he says.

Mr. Sorbara agrees. "People have said to me we need to rethink a new future for Ontario Place ... " he says in a recent interview.

"There are a number of destinations that have just been around a very long time and need a reexamination."

That renovation is on its way, says Gary Commeford, Ontario Place's acting general manager and assistant deputy minister of tourism. In 2006 (most recent data), 1.2 million people visited Ontario Place, a drop from 1.25 million in 2005. A three-year refurbishment plan will be supported by "quite a few million dollars in capital" from the province, he says.

Toronto's tourism sector has suffered setbacks: 9/11, the 2003 SARS outbreak, the strong loonie and high gas prices ($1.20 a litre at the time of writing).

"People were wondering how bad it was going to be for tourism" in early 2007, says Andrew Weir, vice-president of communications for Tourism Toronto, "because of the new passport rules [and] because of heightened competition."

However, even in the face of dire predictions, a recovery has begun. The city's tourism industry attracted a record 10.6 million overnight visitors last year, up 1.1 per cent from 2006.

The ROM boasted an impressive jump in visitors, to just under a million in the fiscal year that ended last month from 676,000 in 2006-07. The museum is going the extra mile: From June 2, 2007 to Dec. 31, 2008, the ROM will have presented approximately 20 exhibitions (both original and travelling), including the upcoming Shanghai Kaleidoscope in May.

Last year visitors to Toronto contributed $4.5-billion in direct spending to the city's economy. And Mr. Sorbara predicts that Toronto is on the edge of a much stronger period of tourism. Summer festivals could end up taking a lot of credit for such a renewal.

Indeed, Chris Lorway, the vice-president of Luminato, which contributed $78-million in its first year, is looking for a seamless stream of festivals. With a full-time, year-round staff of more than 20, and an announcement this month of $15-million in provincial funding to add to its already impressive $12-million annual operating budget, Luminato has lush resources. "I'm a huge advocate of mentoring," Mr. Lorway says. "There's generally a collegiality in the arts sector and I'm certainly willing to ... help out." Mr. Lorway doesn't rule out organizational or financial assistance.

He has spoken to festival organizers who are already talking to city councillors to come up with a game plan. None of the players will say what form a multi-festival collaboration might take, though they hope it will steal Montreal's thunder - a city widely considered to have one of the country's best summer festival lineups.

John Montesano, the Telelatino executive in charge of Salsa on St. Clair, the Latin festival that attracts about 250,000 people a year, thinks a collaboration between Salsa and Caribana would be valuable. He has called up Councillor Joe Mihevc to ask him about brokering a mutually beneficial deal with the hugely successful Caribbean celebration, which drew about 1.4 million people last year, including many Americans, and contributes roughly $350-million to the province's economy yearly.

Mr. Montesano is confident that his own festival could double in size if he had access to Caribana's huge and largely complementary fan base. In return, he could offer more direct access to the Greater Toronto Area's 200,000 Latinos.

Meanwhile, in another big-cheque payout, Caribana received a $300,000 cash infusion from the Ontario government this week. The festival is also hooking onto the Luminato bandwagon with a presence at Luminat'eau: Carnival H2O, the Luminato final weekend event.

Theatre impresario David Mirvish says Luminato and Nuit Blanche could one day become fixtures on the world's calendar. "I believe they have the potential to become what, for the city of Edinburgh, the Edinburgh Festival does, or the Dublin Theatre Festival."

Luminato, a spring event, attracted more than one million participants last year and is expected to increase that number in 2008, says Janice Price, CEO of the festival. "Luminato will grow as a reason to visit Toronto in and of itself," Ms. Price says. The fall Nuit Blanche event has seen its audience numbers rise to 800,000 in 2007 from 425,000 in 2006. Attendance may surpass the million mark in 2008.

Nevertheless, "family travel is always going to be an important part of travel to Toronto. If you think about the breadth of family attractions in Toronto, the zoo is right at the top of that list," Mr. Weir says.

Shanna Young, the zoo's executive director of marketing and communications, says the zoo will be a strong draw for families this summer. "If you drive a van, you're here."

*****

Festivals by the numbers

Caribana

1.2 million tourists

Economic benefit: $350-million

Luminato Arts festival 1 million tourists

Economic benefit: $78-million

Toronto INTERNATIONAL

Film Festival

350,000 tourists

Economic benefit: $67-million

(as of '03)

Pride Day

1 million tourists

Economic benefit: $47-million

Toronto Jazz Festival

500,000 tourists

Economic benefit: $21-million

Nuit Blanche

800,000 tourists

Economic benefit: $4.9-million

Bert Archer

AoD
 
Ontario Place

Thanks for pointing this article out. I love the buildings in Ontario Place and I love the suggestion they offer of what to do with it. Perhaps it's time to email my MPP?
 
I wonder if high hotel prices are keeping families away from Toronto. My software company hosts regular user meetings here in Toronto. The hotel prices downtown aren't exactly family budget friendly. My customers are mostly Americans. They don't mind paying top dollar in New York City or for the tonier resort places in Arizona, California, etc, but there is nothing special about most the downtown Toronto hotels that merit $300. a night.
 
I like the ideas for Old City Hall, MLG and Ontario Place.

Old City Hall certainly deserves to be more than just law courts. However, it can be something better than headquarters for Luminato or a hotel... how about the Museum of Toronto?

Using Millennium Park in Chicago as a model for Ontario Place is a stroke of genius. However, any plans for Ontario Place will have to be coordinated with those of Exhibition Place, since it cuts off Ontario Place from the rest of the city.
 
I wonder if high hotel prices are keeping families away from Toronto. My software company hosts regular user meetings here in Toronto. The hotel prices downtown aren't exactly family budget friendly. My customers are mostly Americans. They don't mind paying top dollar in New York City or for the tonier resort places in Arizona, California, etc, but there is nothing special about most the downtown Toronto hotels that merit $300. a night.

Good luck finding even a 'one star' hotel in NYC for $300/night (they do exist but are few and far between)! Toronto may not be NYC but $300/night is fairly reasonable for a big city and a 'four star' hotel.
 
Good luck finding even a 'one star' hotel in NYC for $300/night (they do exist but are few and far between)! Toronto may not be NYC but $300/night is fairly reasonable for a big city and a 'four star' hotel.

I will concede that you are right but it's still a mystery as to why the prices arewhat they are. I've stayed in new Hilton's in Philly and San Diego and even the Intercontinental in downtown (ok, perhaps not the best example to help my case :() LA and all were $180 - $225.
 
A somewhat related story, from the City of Toronto Premiere-Ranked Tourist Destination Project -


Toronto Not A "Must See" Destination For Tourists: Report
Friday May 9, 2008
CityNews.ca Staff

Toronto likes to tout itself as a world-class city, but according to a recent report on its ability to draw tourists our town has some serious work to do to wow visitors.

The culprit? According to city councillor Kyle Rae, it's our layout.

"Frankly, I think we're topographically challenged," he said. "We don't have mountains. We don't have great skiing, right? People will go to Niagara Falls..." But they won't make the detour to the Big Smoke.

The extensive study of Toronto attractions claims that our town is not a "Must See/Must Do" destination among Canadian and American travellers. Less than half of visitors surveyed in 2006 - 47 percent - said they were "very satisfied" with their visit, which is more than a 20 percent drop from eight years earlier. Only 17 percent of those polled said Hogtown "exceeded their expectations."

Our fellow Canucks don't see the nation's largest city as a very hospitable place, while Americans and overseas visitors view friendliness as one of Toronto's strengths, according to the report released Friday.

Our friends south of the border say they're consistently impressed with how friendly and clean Toronto is, but tourists from other parts of the world complain that our shopping is not on par with their expectations.

"Except for the CN Tower, I don't have any good idea of Toronto before coming," explained Vincent Eyraud, visiting from France.

Charlotte Soriano is also here from France, and her reasons for coming show a lack of knowledge of the city. "It was in Canada, big city, and it was similar to an American city," she outlined.

Still, she had a better grasp of T.O. than one Australian tourist. His reason for visiting? "The Rockies!"

The price tag that comes with a stay in Toronto turned a lot of tourists off, the study says, with many finding they didn't get good value at hotels and attractions. Just over a quarter of visitors said our sales tax was too high.

Other points that turned some people off Toronto noted in the study include:

* Stale sightseeing scripts
* Lack of multi-lingual services at attractions
* Inconsistent or poor service at attractions
* Lack of specialized tours
* Bad roads/Gridlock and traffic congestion

While Toronto enjoyed the reputation of being a very clean city for some time that image has started to tarnish. Many tour operators noted they don't take visitors out early Saturday and Sunday mornings because the streets and sidewalks are a mess.

Rae said in order for Toronto to thrive as a tourist destination, it must diversify the audience its marketing and reach out to attract more overseas tourists.

"We've been so linked to the American culture - we need to change that, we have to diversify our investments," he said.

Rae said tourists are drawn to events in the city that are popular among locals, including Gay Pride festivities and Caribana.

"What is tantalizing to the tourist is what is successful in our community," Rae added. He also spoke about creating a new attraction, like an aquarium.

"There is an interest, but it just never gets beyond the talk!" he exclaimed.

Despite some of the discouraging findings, the report did highlight some very positive points about the city, including:

* FDI Magazine, a subsidiary of the Financial Time of London, awarded the Greater Toronto Area the distinction of the second Top City Region of the Future, receiving top honours for Best Transport, Best IT and Telecom, Best Quality of Life and Best FDI Promotion Strategy.
* The city has been ranked as one of the World's Top 10 Economic Centres with a strong credit rating of AA (Standard & Poor's, 2006)
* It has the 12th strongest city brand in the world (Anholt GMI City Brands Index, 2005)
* Toronto was ranked 2nd in North America and placed 15th worldwide in the Mercer Human Resources Quality of Living Survey 2007
* Identified a leading city in the world in terms of reducing carbon emissions by the Carbon Group
* Toronto was ranked as the 3rd in the world as most desirable destination for business travel in The Economist's Intelligence Unit business trip index 2006
* Toronto's skyline was ranked 11th in the world on its visual impact according to Emporis Skyline Ranking 2007.

To read the full report, click here.
 
I've stayed in new Hilton's in Philly and San Diego and even the Intercontinental in downtown (ok, perhaps not the best example to help my case :() LA and all were $180 - $225.

Downtown Philly isn't actually a place most people would choose to be at night although it is improving. I have found most prices for downtown Toronto hotels to be in the $190-$230 range. Prices will be higher when the rooms are filling up so if you are seeing $300 room rates at the Sheraton/Hilton/Marriott near city hall then the rooms are being booked up.
 
I will concede that you are right but it's still a mystery as to why the prices arewhat they are. I've stayed in new Hilton's in Philly and San Diego and even the Intercontinental in downtown (ok, perhaps not the best example to help my case :() LA and all were $180 - $225.
It's not like cheaper 3 star hotels aren't available. The budget-minded families you describe aren't looking for anything more than that. I stayed at the Marriott at Yonge and Carleton recently for $159. If you want 4 stars you have to pay for it. Expensive hotels are obviously in demand - the Ritz, Trump, and Shangri-la are proof enough of that.
 
Downtown Philly isn't actually a place most people would choose to be at night although it is improving.

Actually, downtown Philly is quite safe. South Philly should be avoided by the out-of-towner.
 
I slept on a bench overnight in 30th St station and practically lived in Lansdale on weekends for a number of years in the late 90s. Even the cops thought I was in danger staying in the station overnight. There are parts of downtown which are safe but the bad areas are close by and because of that most people would rather play it safe after dark. You wont see many people walking around at night like you do in Toronto. Like I said, things are improving. New condo developments in downtown Philly were pretty much off the radar 10 years ago.
 
I for one agree with those articles. Toronto needs to do one of two things. Either:

1) Market its unique "urban" experience to attract the type of tourist that would enjoy strolling through historic neighbourhoods like College St. or the Annex. This sector will only grow as the city matures.

or

2) Build a first rate tourist attraction (like the Behemoth roller coaster) that will be a must see attraction for your average Joe North American or international tourist. This could also mean things like bringing a permanent world class art collection to the AGO that can rival European museums, building a Sea World scale aquarium on the waterfront, or completely revamping Ontario Place. Any of those moves would also be fantastic for the residents of the GTA.

Do neither, and the city's tourism will continue on its downward spiral.
 
I find something rather odd ... maybe someone can correct me.

Most articles I've seen over the past year seem to point that the number of tourists coming to Toronto has been increasing ... so while they may not be satisfied they keep coming?

Correct me if I'm wrong.
 

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