Heintzman Place is a great name because it references local history. Also, not having "village" in the name is a plus, because a high-rise building isn't a "village" and the Junction ultimately assumed city status before it was annexed.
Why? With the exception of the back of the building seen in the last photo taken from Junction Road, it's a handsome addition to the area that seems to progress from the Victorian streetscapes. (That recent EIFS work on the warehouse at the silos property on Junction Road is awful but it was abandoned for years.) Heintzman Place will provide new retail spaces and widen the sidewalk on Keele, on a very dreary stretch of road.
Everyone talks of how the neighbourhood is up-and-coming. It seems to get more positive press then the likes of Corktown yet plenty of great properties sit empty. I don't know why; maybe the bankers have blacklisted the area and don't provide credit for development. Anyways, development like this is critical to demonstrating the area's economic viability and it's not unattractive.