I'm wondering if they're moving their more casual pieces over to 100 Bloor, while keeping more formal/higher end designer pieces at the main store?
I can't figure out what they're doing. As a dude - let's say you want to come to Holts and buy a new wardrobe - how annoyed are you going to have to be to do half your shopping at one store, and schlep outside in the snow to another store to buy a couple of suits.
I get wanting to make a statement in the mens marketplace, J. Crew has done this with their freestanding stores and Club Monaco is now getting in on the game too, but this seems REALLY hair-brained to me. I actually kinda get the feeling that Holts is either grasping at straws or trying out some stuff in the few years they have a near monopoly on luxury spending to see what moves the needle.