“In media strategy terms, it’s a bit of a Hail Mary pass,†said Daniel Tisch, president of public relations firm Argyle Communications.
“He can’t get his core messages across to his constituents in Toronto through the local media, and so this gives him an end-run around them,†said Andrew Laing, president of media analysis firm Cormex Research, in an email.
Ford appeared on Fox News Sunday afternoon, where he said he was getting professional help and wanted to run for prime minister one day.
“I suspect that the mayor believes Fox News would be sympathetic,†said Alex Sévigny, director of professional communication programs at McMaster University.
“The problem is, in the United States he’s nothing but a sideshow,†Sévigny said. “I don’t think it’s of any value locally.â€
“Won’t help with Ford Nation, they don’t watch Fox or CNN. It’s his desperation about losing his TO media access,†said Robin Sears of Earnscliffe Strategy Group in an email.