Still unclear to me what they think they are accomplishing with the pop up, especially since they have closed almost all the stores anywhere close to Queen St. W. Just what shoppers at Spadina and Queen are looking for - a taste of private label and off-price clothing that they have to travel to North York or Mississauga to shop for regularly. TJX, which has a lot more experience with off-price retailing and much deeper pockets, has both a Winners and Marshalls open all the time within a few blocks of this location.
Maybe they think they'll get some media and social media attention with the pop-up? But the media has usually covered every attempt by Sears in the last ten years or so to reinvent its business, and it's hardly made people flock to Sears. Why would this time be different?
The pop-up might have made more sense if it was on the PATH near Union Station - a way to showcase the latest iteration of Sears to 905 GO commuters, some of whom actually live near a Sears and might shop there.
It just seems as though they are flailing about and are just trying new things to see if anything sticks.