I agree. At least 95% of the city is short buildings and open sky, so I don't see what's so terrible about a few areas being really tall. I wish the whole city was as dense and enclosed as this proposes because I, too, love how it feels—the indoor-outdoor, sheltered feeling of extreme tall density—but at least the downtown should become more like this.
And as usual, I don't understand the contextual fit argument. Who cares if it doesn't fit in? What's important is whether it is a better or worse model for density/height. Buildings shouldn't replicate the height/density of their contexts purely for the sake of visual harmony. If most buildings in a given urban area are only two or three storeys, then they're too short, and new buildings need to set a new standard for height and density.
The comparison is reasonable. The article certainly was not about the emergence of Williamsburg as a trendy neighborhood. Similar to the situation in Yorkville, the article considers the insertion of several tall buildings into an established lower-rise area, although you're looking at both more buildings and a larger area in the Williamsburg.
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Developers of all stripes bring works-in-progress to the market here all the time. Take Great Gulf and their Yonge + Rich project. It's dealing with similar complaints from some who say that it's too tall, too tight to the heritage properties, and it's plans are still in flux at the City, yet it's been marketing for many months now.
I'm not saying that I agree with the criticisms regarding marketing, architecture, any of it, either way, I'm just saying that marketing at this stage is by no means something out of the ordinary.
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Developers of all stripes bring works-in-progress to the market here all the time.
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Tying their money up for a period is the only risk they take, and they have to judge whether or not they can afford to do that.
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You seem to be misinformed of the pre sale process. When a purchaser buys a unit they are contractually obligated to complete the transaction. They are 100% locked in and most developers will sue to force them to close if they don't.
The risk is actually enormous, hence a developers reputations should be a paramount consideration for any purchaser as he's on the look for that unit barring some gross negligence on part of developer.