Metrolinx CEO video quashed
Last fall, Metrolinx had planned to give the public a closer look at the construction, including a specific update focused on Eglinton station. According to a draft communications plan from September viewed by the Star, Metrolinx intended to produce a video with Metrolinx CEO Phil Verster, TTC CEO Rick Leary and Crosslinx CEO Bill Gifford “offering project construction and operational updates to create a ‘visual’ status update.”
The portion of the video featuring Verster was filmed — but it never saw the light of day.
On Sept. 9, Mike DeRuyter, assistant director of strategic communications for the Ministry of Transportation, circulated the draft communications plan with ministry staff. One week later, Mulroney’s then-issues director Jordanna Colwill wrote to DeRuyter: “Can we confirm with Metrolinx that they haven’t made any movement on the proposed video update yet? Just want to ensure the plan is (Premier’s office) approved before they start any co-ordination on that front.” According to a response from DeRuyter, Metrolinx confirmed the video of Verster had been filmed.
On Sept. 22, Colwill wrote to Steven Hobbs, Metrolinx’s chief of staff: “I understand you spoke with Mike Beaton (Mulroney’s chief of staff) about a potential new approach for Metrolinx (Eglinton Crosstown LRT) comms. Here is the new statement, which we propose comes from Phil (Verster).” What followed was
the statement that Metrolinx ended up posting on its blog the next day.
That statement had been workshopped the day before by staff at the Ministry of Transportation and the Premier’s office, according to internal emails.
The first version of the proposed statement shared by Colwill included the line: “We have made significant progress; however it is taking longer than expected to finalize testing and operational readiness for the project.”