It's certainly easier to put up (no scaffold is required for the bricklayers—that's how they're able to go 50 storeys up with it at The Selby), and it's expected to not require maintenance for an incredibly long time (the concrete is more resilient than mortar between bricks). It means that you get the high quality exterior finish of real brick too, which includes the inherent variation in colour from the firing process.
Back in Liberty Village where Plaza used actual precast where the brick pattern was created through a mold, you get the higher durability associated with a single large panel of precast, but I wonder how long the stained surface will retain the colour that was painted on after it was put up. It is stain, so it will last a while there and it won't flake off, but as fake brick, there's no way it will have the longevity of what's going up here.
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