Although Ivanhoé Cambridge has announced plans to merge the Eaton Centre in Montreal with the Complexe Les Ailes next door and rename the whole thing. The CF-branding is likely just an ego-driven exercise across the board rather than some pissing match, but who could say for sure.
 
Westfield - the Australian firm that owns dozens of malls in the US - is notorious for putting their name before every shopping mall they own too. CadFair probably suddenly thought it was a good idea too.
 
ShonTron said:
Westfield - the Australian firm that owns dozens of malls in the US - is notorious for putting their name before every shopping mall they own too. CadFair probably suddenly thought it was a good idea too.
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It's funny because I think management branding is a little ridiculous. The only people who care about the management/ownership are realtors, retailers and those looking to sue.

"Oh honey, we absolutely have to go to a CadFair mall when we're in Toronto.", said by no one ever.
 
Here's a video showing the completed signs at EC. Was that CIBC logo always on the Atrium building? Never noticed it before.
Also, I really don't like how blank the Uniqlo signage looks. All that white space for nothing.
 
Does someone know when they will build the new skybridge ?
Thank you .
 
Roots is almost done.
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