The funny thing is once the people move in and the developers have moved on no uses the marketing name to describe where they live. One of my mates lives in 386 Yonge Street has never once referred to it as Aura. Another lives in a high rise condo at Yonge and Eglinton that he bought from new and has no idea what the marketing name was for his condo. It’s even more the case in mid rise and SFH projects where the developers give names like
Clonmore Urban Towns, where the buyers will never refer to their homes as such. Once they’re finished, it’s the address or intersection that matters, not the marketing.