*This will be located Northwest of Bay and Adelaide, not Southwest as your copy states.
As far as the "W" goes, it does hearken back to the days when cities, including Toronto, had large, steel, lighted, advertising signs high atop many buildings. Anyone old like me, remember the Admiral sign at Bay and Front?
The "W" might be better if it didn't look so much like Sesame Street has brought this hotel to you through the courtesy of the letter "W". If it looked more like a logo, I wouldn't mind.