Just over a week ago, Viva service was introduced on Davis Drive in Newmarket. At first I thought they will simply extend the Viva Blue route, but instead they created a completely separate line called Viva Yellow to service this short 7-stop route, even though the headways are the same as Viva Blue (every 15 minutes).
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Furthermore, a lot of YRT routes run parallel to Viva Yellow, which steals some of the riders that Viva Yellow was supposed to attract. Highway 7 doesn't have this much duplication of service. When I was walking on Davis, I saw many more YRT buses than Viva buses, and all of them had a lot more passengers. And yet those YRT buses have to get stuck in traffic while empty Viva buses get to have their own dedicated lane.
By the way, I'm not exaggerating when say the buses are running empty. I rode it in both directions, and I saw only 3 other passengers get on the bus. And this was at 4:45 pm on a Monday afternoon.
I know that this is a brand new service, but so far I don't think it will be very successful until some major changes are made.
- Viva Blue should take over this route. Lets have a seamless link between Newmarket and everything on Yonge St, instead of a stubby 7-stop route with an annoying transfer at Eagle Street. Both times it took me about 12 minutes to transfer between Blue and Yellow.
- Remove some of the YRT routes from Davis Dr. For example, 50 and 55 could terminate at 404 town centre.
- There are two major bus terminals on Davis Dr, both of which are separated from Newmarket GO station. With GO RER coming in the future, perhaps it's time to reconsider whether it makes sense to maintain this configuration.