concrete_and_light
Active Member
But who has the best campaign slogan so far? A good slogan does go a long way when campaigning.
Ana Bailao
Services. Housing. Affordability.
Brad Bradford
Less Talk. More Action.
Josh Matlow
For a city that works.
Mitzie Hunter
A mayor who will make our city work for everyone.
Gil Penalosa
Toronto for Everyone
Bailao's is great. Direct. Gets in three significant major issues of the city adds to her image of being serious.
Bradford's is adding onto the feeling that Bradford's campaign is all about branding Bradford as suddenly a man of action or whatever. Just sounds like an empty slogan if there's no substance — and he's been on team no action for years now as people have said so it seems disingenuous. And it just seems like he's trying to inhabit a character. This slogan is the equivalent of his popped collar in the Instagram video above.
Matlow's is good I think. Focusing on the city and addressing the reality we all see that things are kind of falling apart. Gives a good sense of what his campaign is about, but not in a way that's aggrandizing and character-focused like Bradford. It's about the city.
Hunter's is alright but I think the "a mayor who will" makes it both a little too focused on her vs. what she'll do in a similar way to Bradford (but not douchey and self-aggrandizing seeming like his) but also it's just adding unnecessary words and making it too long and not concise as a slogan. And the "for everyone" thing is very close to Penalosa's already existing slogan so that's kind of a weird choice. My suggested edit: "A city that works for us all". Although that's a bit closer to Matlow's now — the slogan namespace is crowded!
Penalosa's is a good slogan, but it feels a bit vague when coupled with his campaign seemingly being a bit non-serious. It feels like a slogan for an aspirational idea of what cities can be rather than a plan of addressing our issues and getting real like a lot of the others are angling towards. But I think it's good in general as a campaign slogan and as idea to build around.