I’m actually surprised at how CN is handling the public relations opportunity in EV’s.....compared to how, say, Metrolinx would handle it.
As with transit buses, EV trucks are inevitable but only barely ready for prime time, but public transit operators are eager to roll out a few demonstrators just to say they are working on things. CN has their own branded trucks doing drayage (a very old word from horse and wagon days, btw) to and from BIT .... why would they not announce a partnership with some EV truck manufacturer and put even a couple of the demonstrators on the road, painted distinctively, perhaps delivering to whatever intermodal customer is closest to downtown Milton? Lots of room for photo ops, public visibility, moves CN’s position from “adversary” to “public-spirited company responding to public concern with good news solutions”.
Perhaps there is a risk that such gestures in advance of EA approval might create tbinding targets or direction...... x%EV usage within 5 years kind of thing. CN may feel EV transition is too uncertain to say very much that they could be held to. Perhaps that’s sensible.... but consider the contrast to say ML....who habitually overpromise and then forget that any commitment or target date was ever declared...There must be a middle ground.... at least put a green roof on the security guard’s shack at the front gate, ferpetessake, just for appearances.
CN clearly has taken the approach that they are a private business and are protected by federal law from any popular or political accommodation. It’s almost like they want to remind people that they are untouchable. Not many private businesses are this aloof towards the public. Perhaps CN fears what other accommodations they might be lobbied towards.
In a world where perception is almost reality, a couple de minimus but promising PR gestures might soften public reaction. CN really has been heavy handed on this proposal.
What would Steven Del Duca and Phil Verster have done, is all I’m saying. Not asking for that, but somewhere in the middle....
- Paul
As an FYI - some news from August 2020:
The Lion Electric Co. Receives Largest Order to Date
CN Adds Up to 50 Intermodal Trucks to its Order
MONTREAL, Aug. 31, 2020 (GLOBE NEWSWIRE) -- CN (TSX: CNR) (NYSE: CNI) and The Lion Electric Co. announced today that they have signed a Memorandum of Understanding for CN to acquire 50 zero-emission trucks by CN as part of its fleet of trucks for intermodal use. The trucks will be used in CN's intermodal terminals in urban areas to reduce greenhouse gas emissions.
In April of 2019, CN launched a pilot program to test the use of custom-built electric trucks engineered by Quebec-based The Lion Electric Co. These zero-emission trucks, slated for intermodal use, will be tested in a variety of situations and environments across the CN network, from urban delivery, container shuttle service, to port operations. The Lion trucks do not produce any noise pollution and will remove 100 tons of greenhouse gas emissions from the road annually.
“By focusing on electric vehicles, CN and Lion are playing a leadership role in the transition to the economy of the future. This will help fight climate change and creates good jobs here. It's exactly the kind of investment needed for a greener, more innovative economic recovery.”
- The Honourable Pablo Rodriguez, Leader of the Government in the House of Commons
“The Quebec government believes in a sustainable economic recovery. I am pleased that The Lion Electric Company and CN are able to work together to contribute to the electrification of transportation, which is a very effective way to reduce greenhouse gas emissions in Quebec. We can be proud of these two companies that want to do business and showcase our know-how while fighting climate change.”
- Benoit Charrette, Minister of the Environment and the Fight Against Climate Change
“CN is showing leadership by acquiring 50 all-electric Lion trucks. This order, the largest for Lion Electric Co. yet, is a sign of confidence in our company and that now is the time for the electrification of heavy transportation. Aside from being zero-emission, I believe the Lion electric trucks will be an invaluable addition to CN’s operations. I hope this deal inspires everyone who is looking for an economical, sustainable and environmental transportation solution to switch to electric vehicles.”
- Marc Bédard, President and Founder of The Lion Electric Co.
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