Will Tory attack ads sting Harper?
TheStar.com
May 15, 2009
Chantal Hébert
MONTREAL—It is unprecedented for a sitting Canadian prime minister to approve – as Stephen Harper did this week – French-language attack ads that depict a fellow federalist leader as hostile to Quebec.
For as long as there has been a vibrant sovereignty movement, such a tactic has been deemed too potentially corrosive for the national fabric to be used to score points in a partisan game.
In the larger unity picture, the notion of a prime minister launching an advertising campaign to fuel a nationalist backlash against another national party leader is the equivalent of poisoning a common well in the hope that one's neighbour will be the first to die.
Moreover, over the past two decades, the Bloc Québécois has always been the prime beneficiary of federalist divisions on Quebec.
In this spirit, Gilles Duceppe must have thought he had gone straight to sovereignist heaven when he was apprised of the attack ads the Conservatives put together as part of their Quebec counter-offensive against Michael Ignatieff this week.
If Harper had wanted to do the Bloc's bidding at Conservative expense, he would not have proceeded otherwise.
The gist of the Conservative ads could have been lifted right out of an open letter Duceppe penned last week as part of the Bloc's own initial volley against a resurgent Liberal party.
The Conservative attack ads portray Ignatieff as a leader who uses Parisian French out of contempt for Quebec francophones and their accent.
The Liberal leader is quoted as describing Quebecers as people who fantasize that they are different when they are no more than North Americans who happen to speak French and as depicting Quebec's role at UNESCO as an object of international ridicule.
Like Pierre Trudeau, another ad asserts, Ignatieff feels it is important to keep Quebec in check.
Only a few months ago, Harper was accusing the Liberals – in English – of cozying up to separatists to secure Bloc support for their coalition with the NDP. Now – in French – the Prime Minister's party is portraying the Liberal leader as a detractor of Quebec's character and aspirations.
No federalist leader has ever been immune to having bits and pieces of his past record used against him in Quebec.
Harper originally belonged to a party that was committed to eliminating official bilingualism.
He was once a vocal supporter of the partition of Quebec in the event of secession and a staunch adversary of the province's iconic language law.
Jean Chrétien's role in the demise of the Meech Lake accord and the patriation of the Constitution was a long-standing irritant in francophone Quebec.
Yet, in similar circumstances as Harper's – whose party has been going down fast in Quebec – Kim Campbell and Paul Martin resisted the temptation of scorching the earth their federalist competition was standing on.
One reason was the legitimate fear of a boomerang effect on federalism. In the 1995 referendum, past public federalist divisions had a devastating impact on the No campaign.
Ignatieff was not an active participant in Canadian politics at that time. But Harper, who sat as an MP in the House of Commons, was also missing in referendum action, along with the rest of the Reform party.
It may be that if the Prime Minister had seen action first-hand on the unity front, he would be more wary of salting the federalist earth in Quebec for his own electoral purposes.