The 'No Name' store will likely be dead as a concept in six months.
The initial customer reviews are terrible.
Remember, no meat, no dairy, no fridges, limited produce; less selection all for an advertised price savings of ' up to ' 20%, but with most people having visited suggesting the average price difference is well less than that.
Now, they could surprise me and tweak the concept.
But, hey, the last time they tried something similar, 'The Box', it was gone inside a year.
The time before that.........the concept was called "No Frills" in 1978, LOL......and Loblaws relented and changed it into what you now think of as 'No Frills' within a couple of years.
Institutional memory there must not be high.
* Also..... no one normally tests concepts in Toronto. Its too expensive, and too different a market from the majority of the country.
London and Kingston area are historic testing zones.