ATB, Servus, CWB, AIMCO, AltaML (fintech), Triple5, Peace Hills Trust, plus the public sector finance and add in a few smaller scale asset managers, and the excellent finance program at U of A... plus local operations of big 5; also BitcoinWell (fintech), FIRMA, and a few others.... A lot of cities would die to have that as a foundation.
Don't be your own worst enemy!!
I share your optimism, I truly do, but I'll counter that again by using a parallel example that we have oil services companies in Edmonton like Ensign, Schlumberger, Precise and have the incredible U of A engineering program. While thats a great foundation, it has never made us anymore of an oil capital than Calgary or even remotely close.
The Big 6 Canadian Banks have all receded from Edmonton right down to their logos on office towers (BMO, RBC, Scotia have all pulled them names on our towers, CIBC and National Bank never had logos, TD is left) and established corporate and capital market presence in Calgary. The bank I work for is further building its global infrastructure finance platform and its renewable energy finance platform in Calgary (not Toronto), coupled with two of the others banks that have consolidated global operations in Calgary (BMO shut their Houston energy office and consolidated global energy in Calgary, likewise TD). When we deal with Edmonton based companies such as Capital Power, we deal with their corporate development groups located in Boston and Calgary, because that's where the capital is. Never mind that the Alberta Stock exchange now known as the TSX Venture has always been in Calgary. And unless you and I know something different, there probably is a very valid corporate reason why ATB has shifted all its capital markets groups to Calgary (that's where the clients are that's where the capital is).
We do have our names like CWB, AIMCo and ATB (I'm not even going to entertain names like Triple5 as a financial player in Edmonton?), but we need to recognize that if we are trying to diversify and develop corporately my point is we are much better off focusing on other areas where we still do have a competitive advantage. The banking and capital roots in this province run very very deep and they are not in Edmonton.
I'd be happy if a financial institution decided Edmonton is the place to set up shop and I am happy to hear if you have any other experience or specific knowledge in this that I may not but its just a known starter at all for me. Let's use our resources optimally to pitch to companies where we do have an advantage in such as tech, IT, power and utilities, telecom, chemicals, healthcare, etc.