^^ Done right, the lighting will add great dramatic effect & identity for the district and for Edmonton .
Also needed to boost the winter city initiative & brighten dark winter nights!
I know I will like Stantec's fins lit with LED, and the lighting effects of the buildings hat's.
I have never really liked the advertising signs along 104th Ave by Rogers arena, but honestly haven't spent much time around there in the evening to take it all in.
I'm thinking it will be strange seeing advertising like.... "Drink Pepsi", a quarter kilometre up on top of Stantec.
But sometimes strange is good.
Its our sports and entertainment district,
Loud, bright, and somewhat tacky could work ( ;