SpaceX seem to have a viable business with Starlink as a legitimate, large scale business requiring orbital launch capability. The economics of going to the moon, Mars, etc. doesn't seem to be there. Musk's ventures are to help fund his dream of people on Mars. The rationale of settling Mars seems tenuous as there doesn't seem to be any economic rationale. Colonialism on Earth was driven by exchange of commodities. There is nothing on Mars worth exporting to Earth. Mars is a shallower gravity well than Earth for launching mass to places other than Earth's surface, but is there much of a market for that?