Their website, under "Community Masterplan", claims that they're "creating cohesive architecture that fits within the Etobicoke neighbourhood" which doesn't exactly sound remarkable. Actually, it's like they took the easy way out. That strip of Dundas currently is a series of chain retail, big box and car dealerships, surrounded by the typical subdivisions, and unrefined industrial/commercial land, slab tower rental and utterly boring new condos. Perhaps in the future when condos dominate, there will be greater cohesiveness.
Are these supposed to be connected with the Kipling subway station across the street?