innsertnamehere
Superstar
People absolutely buy safer cars. Believe it or not, people don't want to get in collisions, and safety features are huge, huge sellers of vehicles. There is a reason Automakers splatter "IIHS Top Safety Pick" over all their car ads. I mean have you ever looked at a car brochure or watched a car ad? 20-30% of automotive marketing is dedicated to safety.I'd like to find a study that actually finds that people buy cars that are safer for the pedestrians they may hit.
Most studies about driver behavior has the majority of drivers believing they're a better driver than most others on the road. It's unlikely a purchase is calculated on "what if I'm not better"?
There is a lot of automotive technology which will be leading to reduced collisions (including those with pedestrians) which has been developed in the last 20 years. Think things like backup cameras (huge, and very well loved by the car buying public), automatic lane departure protection, automatic emergency braking, etc. These are all things that work to reduce pedestrian collisions which have become common features on cars by market demand, not regulation (backup cameras are mandated now, but they were very popular even before the mandate. all other features are not mandatory).
Some manufaturers have also done pretty extensive research in improving pedestrian safety - Volvo specifically, who usually leads the market in automotive safety features. They led the development of now common automatic emergency braking, and are now deploying features like Pedestrian Protection Systems which automatically raise the hood angle on the vehicle when a collision with a pedestrian is detected to better deflect the forces on the pedestrian:
Automatic emergency braking especially is huge in both reducing collisions and the severity of them as even if a collision can't be avoided, it reduces the speed at which it occurs. And it's not mandated by government at all despite being present on the vast majority of new vehicles sold today - even base model Honda Civic's have it. The NHTSA is not mandating it until 2029.
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