Well, it "matters" in that it's yet another example of the Fords' lying, self-mythologizing mountain of bullshit, which they shovel entirely to puff up their own self-image. If they weren't such a contemptible crew, it might be almost comical. But they are, and it isn't.
I know we've come to expect a certain level of dishonesty from even our better class of politicians these days, but even so, it's truly remarkable - and shocking - to watch this particular clan of grifters and low level criminals repeatedly and brazenly, and, hell, wildly lie through their teeth at every opportunity. They've gone above and beyond the call of duty when it comes to shameless and habitual lying, and it's not cute or amusing. It's certainly not something we should just shrug off because "all politicians" do it. Even if that's true - and I think it is to a degree - the Fords have still managed to outpace all the competition, which is truly remarkable when you think about it. There's simply no contest. Slob and Thug (and the gang they have surrounding them) have relentlessly told lie after lie after lie after lie after lie after lie after lie after lie. Yes, that matters, even the comparitively harmless lies. It's all one of a piece.